Kellsey Lo (Lo Sze Pui) Email & Phone Number

Hong Kong

香港特別行政區 香港

Pixels Media Limited ( Redlotus )My working scope are:- Manage and maintain relationship 500 + local & regional publisher accounts ( Reuters , CNN , Flipboard , Mingpao , On.cc , Singtao , NMG , Aastocks , TikTok etc.) - Provide product training to in-house sales team, so that they have in-depth knowledge on all the our products- Set price and develop single and cross platforms sales packages to maximise product sales- Develop Media plan, conduct business review about market trend and deliver post-campaign analysis to sales team - Manage the ad inventory and performance analysis to ensure the campaign performance fulfills the KPIs of clients

Hong Kong

• Manage digital marketing campaigns schedule and execution • Manage social media planning for execution of marketing strategies and community management • Work closely with sales team to deliver better conversion rate• Monitor, analyze and optimize campaigns for better ROI • Host the presentation and prepare material for potential sales lead• Analyze data and commercial markets trends and advice • Maintain Relationships with KOLs , Celebrities &Artist • Responsible for planning, implementing & driving online and digital promotion strategy (online banner, web design, content , online ad & video , SEM)

Tsuen Wan , Hong Kong

• Collaborated with designers and production team on content materials and new feature development• Provided end-to-end content solution to achieve KPI such as View Rate and conversion targetSchedule and Plan for marketing activities• Identified potential sales lead and partnership via Interview Program and Workshop • Provided advisory and support to internal Sale and client to achieve the campaign target• Maintained Relationship with Celebrities & Musicians

Wanchai, Hong Kong

• Responsible of one of the top 5 program in DBC• Managed a team of 5 members to support the program• Cooperated with Internal sales to achieve clients target via native advertising, in-program placement advertising...etc• Monitored and analyze program performance• Managed content resource to support various marketing channel including (website, affiliate and social media platforms)• Maintained Relationship with Celebrities , KOLs , Artists & Musicians • Sound & Video Editing • Responsible for planning, implementing & driving online and digital promotion strategy (eDM, online banner, web design, online ad, video, social media, SEM)

Central , Hong Kong

• Worked closely with external channels and internal sales team to identify strategy efficiency• Built the ad network/product from foundation • Optimized campaigns to achieve better performance • Maintained relationship, provide strategic, consultative advice and help solve technical issues for all publishers ( e.g. ad tag insert, account setting, creative, budget and earning etc.) • Analyze data and commercial markets trends and advice for new business models• Pitched Publishers

North Point, Hong Kong

• Expanded and enhanced the product network by 180% • Developed Products ( included publishers pitching ,explore and understand new media formats in the market)• Monitored ongoing marketing campaigns • Analysed data and stock relocated stock to achieve higher performance ( CTR, CPM, CPC, CPS, CPV) • Prepared presentations for prospective clients• Maintained relationship and provide strategic, consultative advice and help solve technical issues for over 280 Partners and sales ( e,g. TIME Magazine, Capital CEO, On.cc, Singtao, OpenRice, Headline Hong Kong, Jessica...)