Kelly Klein Email & Phone Number

St. Louis, Mo, Us

Chicago, Illinois, Us

As an Enterprise Sales Director at Sprout Social, I lead a team of talented account executives, driving business development strategies within the Public Sector and Higher Education segments. I am passionate about demonstrating how Sprout Social can transform social media interactions for these institutions, enhancing their outreach, engagement, and brand presence. By fostering a culture of mental well-being and continuous growth, I ensure our team delivers innovative and effective solutions that empower our customers to achieve their goals.

New York, Ny, Us

Sales Management• Grew sales 45% Y/Y through individual coaching on account strategy for eight account executives • Expanded pipeline from $1.8M to $6M+ in 9 months via coaching on prospecting and providing how-to training on qualifying opportunities • Mentored and coached several account executives to promotionsTeam Training and Coaching• Transformed qualification framework from BANT to MEDDPIC which evolved the sales process and led the pilot• Developed and delivered ongoing group and 1:1 training for entire sales org which resulted in close rate improving from 4.9% to 13% in less than 6 months• Developed individual advancement plans with each account executive to inspire growth and help retain team

Town And Country, Missouri, Us

Sales Management• Improved SaaS sales 37% Y/Y by prioritizing individualized coaching and strategy development • Improved performance of all team members including already top performers to 160% +• Restructured goals to monthly from quarterly resulting in a concentration on consistent pipeline growth and more accurate forecasting Strategic Profit Generation• Built the sales engineering function and an executive sponsor model resulting in higher ACV and new logos • Built the organization’s first outbound prospecting strategy for AE’s to target net new accounts resulting in each Account Executive self-sourcing 12 net new opportunities per month and reducing reliance on inbound leads for success

St. Louis, Missouri, Us

• Delivered a 9:1 return on marketing dollars while lowering marketing spend by analyzing lead acquisition strategy • Consistently identified the best demographic for the best price • Revamped marketing for clients which created a 15% jump in leads while reducing overall expense by 30%• Managed four Account Executives and two Account Managers with an annual budget exceeding $9,000,000 • Secured over 75 new business accounts annually accounting for over 40% of the revenue• Recruited and retained top Account Executives by sourcing talent and regularly building a candidate pipeline• Coached a team of new business hunters to consistently outperform their baseline with double-digit growth by creating a culture of feedback • Developed, analyzed, and managed key dashboards, and performance indicators creating a culture of visibility and transparency that prioritized strategic sales management and career growthClient Management and Revenue Growth• Optimized target new business verticals by calling into untapped government-funded programs resulting in a $1M contract-- nine times the ACV• Facilitated weekly strategy sessions for clients resulting in new initiatives and capturing $650K in new business • Partnered with clients to analyze marketing spend and redistributed budget to improve results• Managed the team specializing in new business activities that yielded the highest returns, boosting closing ratio to over 60% and achieving 119% of the team goal • Developed creative and effective customer-focused solutions using all media platforms to grow our integrated revenue and increased sales across underutilized platforms, resulting in a 15% increase in revenue annually• Maintained customer satisfaction and accountability through consultative selling that involved mapping out goals and expectations, core business objectives, and plans for success. Set proactive expectations and measured success by % of clients’ growth which ranged from 3% to 50%

St Louis, Missouri, Us

Team and Process Management• Managed a team of twelve Account Executives and a book of business valued at upwards of $45M• Selected by senior management to revitalize underperforming teams and grow revenue, including New Business, Key Account, Home Builders, Automotive and Digital Teams; trained and mentored new managers to take over the now-successful teams• Developed and managed double-digit growth goals for all products • Established lead generation team to set appointments which doubled the number of new business calls made weekly and resulted in $750K gains in channel (after 20% decline in the prior year)• Developed and executed the sales strategy for the expansion of Feast Magazine across the state of Missouri • Built commission and incentive plans for the sales team• Met 100% of all monthly online revenue and active advertiser goals• Coached new and existing representatives on sales strategies to take a more consultative approach with clients focused around needs analysis based sellingClient Management• Negotiated top accounts of at least $6M for cross-platform clients • In consultation with prospective and current clients, developed comparative sales initiatives to maximize their online advertising dollars; worked with major retailers to incorporate online campaigns into current advertising plans to further grow their business• Negotiated and closed top accounts driving $44M in sales (~50% of total revenue)• Boosted online revenue over 800%, growing active new logo clients by 6x in 7 months• Identified inefficiencies with online processes; developed and socialized new internal procedures to streamline workflow