Kelly Shaw Email & Phone Number

Milwaukee, Wisconsin, United States

Milwaukee, Wisconsin, United States

Greater Milwaukee Area

> Oversaw the design, development, and deployment of all website enhancements, rolling out five industry-leading features each year (using Sitecore and other platforms) and managing a roadmap of future enhancements.> Developed a framework for monthly website updates, leveraging a “rules engine” to deliver targeted content to drive account optimization, improve retention, and increase balances.> Managed key client relationships, which included developing and implementing a custom marketing roadmap and communication calendar for the company’s largest client.> Authored customer experience strategy as a voting member of the internal Customer Experience team. > Led a team of six marketing professionals (project managers, web developers, and digital specialists) to successfully launch 30+ marketing campaigns annually.

Greater Milwaukee Area

> Spearheaded the mobile responsive redesign of the company website, hsabank.com, receiving a President’s Corner Award (given to one person quarterly) for completing the project on time, in scope, and under budget.> Revamped the retail enrollment website (hsabank.com/enroll) with a mobile responsive design and ADA compliance best practices, resulting in a 12% increase in sign-ups YOY.> Oversaw the strategy and execution of the marketing campaign calendar, including a quarterly multi-channel “balance growth” campaign that generated $16M in revenue (2018).

> Created a digital communication and implementation strategy to successfully migrate 1.5 million customers to a new software platform on time, under budget, and without errors.> Led the strategy and implemented a new brand across a complex website ecosystem of more than 500 pages within an accelerated time frame.> Coordinated the implementation of multiple email marketing platforms, including Salesforce Marketing Cloud and Pardot.> Managed and optimized paid search campaign to improve CPA by 18% YOY.

> Oversaw the marketing email calendar and the day-to-day content management of the company website.> Produced a microsite solution to deliver custom branding and content to 25 top clients, setting up Sitecore (CMS) templates to efficiently manage the sites.> Project managed bi-monthly website releases, driving each phase of the project life cycle from defining business requirements to crafting implementation plans.

> Coordinated the deployment of all marketing email campaigns, analyzing campaign results and generating campaign reports for the Director of Marketing.> Established a Net Promoter Score (NPS) program for the company, which included creative development, survey analysis, and the delivery of a business insights report.> Ensured the successful deployment of all content to the company website.