Kelly Shaw Email and Phone Number
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Driven marketing leader with 15 years of experience developing and implementing digital and customer experience strategy. Proven track record of redesigning and enhancing websites to optimize user experience and improve activation; overseeing multi-channel campaigns to generate leads and increase acquisition; and leading cross-functional teams to deliver complex marketing and technology solutions that produce measurable results. Bringing together a passion for people and project management, along with a deep knowledge of technology (CMS and Marketing Automation platforms), to create a complete and compelling user experience.Specialties: Digital channel strategy, marketing strategy, project management, product development, web development, online feature design, UX design, website content management, content marketing, email marketing, search engine optimization (SEO), search engine marketing (SEM), marketing analytics, Sitecore, Kentico, Marketo, Salesforce Marketing Cloud, Pardot, Google Analytics, agency/vendor management, rebranding, platform migration communications, team building.
Crisis Prevention Institute
View- Website:
- crisisprevention.com
- Employees:
- 407
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Vice President Of MarketingCrisis Prevention Institute Jan 2023 - PresentMilwaukee, Wisconsin, United States
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Director Of Digital MarketingCrisis Prevention Institute Nov 2019 - Dec 2022Milwaukee, Wisconsin, United States
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Vp, Sr. Marketing Manager - Customer ExperienceHsa Bank, A Division Of Webster Bank, N.A. Apr 2019 - Sep 2019Greater Milwaukee Area> Oversaw the design, development, and deployment of all website enhancements, rolling out five industry-leading features each year (using Sitecore and other platforms) and managing a roadmap of future enhancements.> Developed a framework for monthly website updates, leveraging a “rules engine” to deliver targeted content to drive account optimization, improve retention, and increase balances.> Managed key client relationships, which included developing and implementing a custom marketing roadmap and communication calendar for the company’s largest client.> Authored customer experience strategy as a voting member of the internal Customer Experience team. > Led a team of six marketing professionals (project managers, web developers, and digital specialists) to successfully launch 30+ marketing campaigns annually. -
Vp, Sr. Digital Marketing ManagerHsa Bank, A Division Of Webster Bank, N.A. Mar 2018 - Apr 2019Greater Milwaukee Area> Spearheaded the mobile responsive redesign of the company website, hsabank.com, receiving a President’s Corner Award (given to one person quarterly) for completing the project on time, in scope, and under budget.> Revamped the retail enrollment website (hsabank.com/enroll) with a mobile responsive design and ADA compliance best practices, resulting in a 12% increase in sign-ups YOY.> Oversaw the strategy and execution of the marketing campaign calendar, including a quarterly multi-channel “balance growth” campaign that generated $16M in revenue (2018).
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Vp, Digital Marketing ManagerHsa Bank, A Division Of Webster Bank, N.A. Oct 2014 - Mar 2018> Created a digital communication and implementation strategy to successfully migrate 1.5 million customers to a new software platform on time, under budget, and without errors.> Led the strategy and implemented a new brand across a complex website ecosystem of more than 500 pages within an accelerated time frame.> Coordinated the implementation of multiple email marketing platforms, including Salesforce Marketing Cloud and Pardot.> Managed and optimized paid search campaign to improve CPA by 18% YOY.
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Avp, Internet Marketing ManagerHsa Bank, A Division Of Webster Bank Aug 2011 - Oct 2014> Oversaw the marketing email calendar and the day-to-day content management of the company website.> Produced a microsite solution to deliver custom branding and content to 25 top clients, setting up Sitecore (CMS) templates to efficiently manage the sites.> Project managed bi-monthly website releases, driving each phase of the project life cycle from defining business requirements to crafting implementation plans.
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Internet Marketing CoordinatorHsa Bank, A Division Of Webster Bank Oct 2009 - Aug 2011> Coordinated the deployment of all marketing email campaigns, analyzing campaign results and generating campaign reports for the Director of Marketing.> Established a Net Promoter Score (NPS) program for the company, which included creative development, survey analysis, and the delivery of a business insights report.> Ensured the successful deployment of all content to the company website.
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Assistant Editor, Finescale Modeler MagazineKalmbach Publishing Company Nov 2007 - Sep 2009
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Editorial Associate, Classic Toy Trains MagazineKalmbach Publishing Company Sep 2005 - Nov 2007
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Editorial Assistant, Classic Toy Trains MagazineKalmbach Publishing Company May 2003 - Sep 2005
Kelly Shaw Skills
Kelly Shaw Education Details
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Marquette UniversityEnglish Language And Literature/Letters
Frequently Asked Questions about Kelly Shaw
What company does Kelly Shaw work for?
Kelly Shaw works for Crisis Prevention Institute
What is Kelly Shaw's role at the current company?
Kelly Shaw's current role is Vice President of Marketing at Crisis Prevention Institute.
What is Kelly Shaw's email address?
Kelly Shaw's email address is ks****@****ank.com
What is Kelly Shaw's direct phone number?
Kelly Shaw's direct phone number is +120357*****
What schools did Kelly Shaw attend?
Kelly Shaw attended Marquette University.
What skills is Kelly Shaw known for?
Kelly Shaw has skills like Marketing Strategy, Crm, Marketing, Social Networking, Email Marketing, Google Analytics, Digital Strategy, Strategic Partnerships, Salesforce.com, Editorial, Magazines, Digital Marketing.
Who are Kelly Shaw's colleagues?
Kelly Shaw's colleagues are Ann Pfister, Jimmy Eagle Jr, Shrm-Cp, Ridda Sheikh, M.a., Bcba, Ny-Lba, Christina Mascitti, Erica Koehn Samz, Katharine Sell, Christopher Sheehan.
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Kelly Shaw
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Kelly Shaw
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Kelly Shaw
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