Content Marketing Specialist
CurrentLead SEO initiatives, driving a 3153% increase in impressions over 6 months and boosting the organic CTR from 0% to 0.28% in the niche credit union marketing sector.Develop and write optimized content for company websites, improving search rankings and audience engagement.Develop multi-channel campaigns, including the ‘Not Just Auto’ campaign, expanding brand awareness and service offerings beyond auto leasing.Utilize tools like Google Search Console and Google Analytics for data-driven content improvements, increasing search visibility and engagement.Create and optimize LinkedIn, Twitter, and Instagram social media content, increasing engagement through platform-specific strategies.Coordinate marketing efforts across sister brands (GrooveCar, Fusion Auto Finance, and Full Tank Creative), ensuring clear brand differentiation.