Kelly Fleming Email & Phone Number

St. Louis, Mo, Us

At Bayer Digital Farming Solutions (DFS), we are driving to advance efficient agricultural systems through digital transformation for farmers, consumers and the planet. As a DFS Executive Leader, I drive a culture of innovation and customer centricity.►VP, GLOBAL OUTCOME-BASED MODELS✢Global accountability for the development of digitally-enabled, outcome-based business models that bring new value to customers✢Responsible for digital innovation for corn and cotton cropping systems globally.✢Influence development of infrastructure capabilities to underpin the success of digital incubators in all regions ►North America DIGITAL INCUBATOR LEAD✢Lead development of a new line of business for North America, focusing on digitally-enabled, personalized products and services to empower improved customer insights and decision making✢Drive above-market growth through customer experience optimization, catalyzing and scaling an end-to-end grower journey via omnichannel✢Power business performance and transformation as a member of the Bayer Crop Science North America Leadership team, steering the delivery and growth of a $17B business✢Inspire and motivate incubator venture leads and their teams to achieve rapid customer-focused innovation

Bayer advances a culture of inclusion and diversity to drive innovative solutions. We aim to achieve full gender parity globally by the end of 2030. GROW is Bayer's employee resource group focusing on gender parity through employee-lead efforts in every world region. A global cabinet of senior leaders advises and supports this effort.

Greater St. Louis Area

A customer-centric organizational culture guides and inspires employees, drives continuous innovation and creates value for the business and our farmer customers. The Customer Success Center of Excellence strives to create and champion a customer-first mindset for Bayer Crop Science:✢Creating awareness and urgency of how customer experience drives business success✢Enabling a deep understand of our customers, their expectations and unmet needs to continually improve our offerings✢Designing and activating standard frameworks to ensure that we deliver a world-class experience, making us the partner of choice for farmers✢Measuring our customers’ experience through metrics that inform business actions✢Learning from and predicting growers needs by transforming data into actionable business insights.✢Creating and strategically investing in global brands as key drivers of customer experienceKey accomplishments included:✢Launched Voice of Customer capability is 22 countries, connecting our business directly to customer needs and feedback.✢Elevated Net Promoter Score (NPS) as a global customer metric for Bayer Crop Science.✢Developed and launched a global brand strategy, focusing on 25 key brands with a monitoring and investment framework

GROW (Growing Representation and Opportunities for Women) is corporation-wide global Business Resource Group at Bayer. I served a 2 year team as the U.S. national co-lead. ►Mission: Fuel Bayer’s competitive advantage through an accountable and inclusive culture that champions the growth and achievement of women globally►Vision: Women have equitable presence, leadership impact, and recognition at all levels and men advocate for this equity►Goals:✢Builds awareness for Bayer’s business case for inclusion & diversity as a driver of innovation and growth✢Create, craft & offer development & leadership opportunities for women that drive advancement and growth✢Build Support Network of Leaders and Other Allies for Women’s Advancement✢Foster a community where women feel valued and supported at all levels of the organization

Saint Louis

► CHAMPIONING A CUSTOMER-CENTRIC CULTURE ✢ Lead the strategic effort to create and develop processes, tools & metrics that enable regional businesses to identify and prioritize the most significant customer opportunities and their drivers ✢ Drive development of better customer solutions informed by insights and data analytics ✢ Deliver consistent customer, brand and digital experiences enabling Bayer’s commercial strategy ✢ Standardize and centralize marketing best practices and processes

Saint Louis, Mo

► COMMERCIAL TRANSFORMATION✢ Established and lead Monsanto’s first commercial transformation office, driving performance and change management on a global scale, enabling the company to focus on the right opportunities, grow customer satisfaction and drive progress towards a goal of $1B in financial opportunity for our business✢ Initiate and drive culture of performance management in the areas of customer strategy, sales effectiveness, revenue optimization, and integrated business planning, accelerating adoption of best-in-class business processes✢ Creating a culture of Change Leadership to ensure sustained adoption of new commercial processes and approaches

Greater St. Louis Area

The Monsanto St. Louis Women's Network is one of Monsanto's Business Resource Networks, which are aimed at fostering inclusion and professional development and advancement. The Women's Network seeks to further professional development of women, foster individual growth, and create a sense of community within Monsanto.

Greater St. Louis Area

► GLOBAL CORPORATE COMMUNICATIONS✢ Led Monsanto’s corporate communications function, including media relations, financial communications, digital content marketing, executive communications and employee communications. ✢Spearheaded execution of Monsanto’s corporate brand narrative through earned, owned and paid channels.✢Managed a diverse team of 30+ communications professionals with 10+ global matrix reports in South America, Europe and Asia.► CONSUMER STRATEGY✢Drove a strategic plan to cultivate trust between Monsanto and consumer audiences. ✢Developed and launched a global editorial calendar to align corporate communication resources around relevant messages and content that shared Monsanto’s story with critical target audiences, including customers, employees, owners and consumers. ✢Led a team that identified, extracted, created, shaped and packaged content and story-telling assets to enable execution of the global editorial calendar.✢Promoted from this role to Global Corporate Communications Director.

► BUSINESS DEVELOPMENT✢Reported to the Corporate Strategy R&D Investment Lead✢Valued and prioritized investment opportunities for Monsanto’s biological technology platform, BioDirect® ✢Led a new product launch team focused on key milestones for the launch of an agricultural biological product.

► GLOBAL MARKETING LEADERSHIP✢ Provided strategic marketing leadership and direction for our Vegetable Seed Business, to profitably serve the needs of vegetable growers in over 160 countries.✢ Developed a shared vision for how to be the best vegetable seed company in the eyes of our grower customers and measuring our success.✢Selected, recruited and retained top talent within the marketing function✢Facilitated a global approach where appropriate and encourage the sharing of best practices among regional marketing teams✢Directed customer research function, providing critical insights for regional commercial team.► GLOBAL BRAND STRATEGY✢ Developed and launched the first global brand strategy for the Seminis® and De Ruiter® vegetable seed brands, evolving from 14 regional brands to 2 global brands.✢Launched Performance Series® master trait brand for the vegetable seed business to facilitate increased value capture for our breeding and biotech trait portfolio.► NEW PRODUCT LAUNCH✢Identified best practice for new product launch and created a standard, global process.

►GLOBAL PRODUCT PORTFOLIO MANAGEMENT:✢Provided global oversight and strategic management of $100M+ revenue Large Vegetable Seed business. Exceeded global financial target for 2007 and ended 2008 fiscal year at 116% of budget.✢ Developed and implemented strategic plan (growth, resources, focus, etc.) for Sweet Corn, Pea, Garden Bean, Dry Bean and Okra seed businesses.✢Ensured operational excellence in portfolio management, strategic plan development, production planning and other business processes. Linked regional efforts to overall global strategy and goals. ✢Completed product portfolio strategy for the Large Seeds business including a robust analysis of each crop at the product line level, market segmentation, profitability analysis and recommendations for breeding, TD and commercial focus.►GLOBAL BUSINESS LEADERSHIP✢Led multi-functional, global crop team and provided direction to regional crop teams for the Americas, Asia and Europe.✢Facilitated critical resource allocation decisions for the vegetable seed business by successfully designing and implementing a comprehensive approach to the long range business plan, allowing management to view sales and profitability at a detailed level within each crop. ✢Led the global product management organization in development of new product hierarchy and classification system for all crops that better and more accurately defines product lines.

✢Provided strategic business and marketing leadership for Monsanto’s swine genetics division, as a member of the Monsanto Choice Genetics Leadership Team.✢Developed annual and long range product sales and EBIT targets for the swine genetic business.✢Optimized EBIT through novel pricing and value sharing strategies. Implemented a value-share pricing approach and 20% increase in female line royalty pricing, leading to a 30% increase in EBIT.✢Selected, recruited and retained top talent within the marketing group✢Enabled MCG’s sales organization by providing effective product promotions and sales tools✢Set and achieved annual SGA targets for the marketing function✢Developed and refined product distribution strategies ✢Established relationships with key customers and other key stakeholders in the swine industry. Significantly upgraded quality of MCG presence at key industry events, including a new approach for our annual customer meeting that expanded attendance by 150%✢Defined product and service offerings Developed product portfolio strategy and managed new product launches.

BUSINESS DEVELOPMENT & NEW PRODUCT LAUNCH✢Business lead responsible for the introduction of soybean food traits. ✢Successful 2005 U.S launch of VISTIVE low-linolenic soybeans on over 100,000 acres – representing a sold out position.✢Developed of trait licensing strategy for VISTIVE low-linolenic soybeans to facilitate rapid expansion of the trait for 2006✢Provided commercial representation for negotiation of soybean processor agreements.✢Coordination of key marketing activities for launch including branding and pricing. Developed VISTIVE® umbrella brand for improved soybean oil traits and associated trademark and tagline✢ Development of operational plan with Customer Service, Branded & Corn States Seed Operations, Product Management, Information Technology, Global Supply Chain, Sales, Trait Marketing and Stewardship.✢Business development lead responsible for the introduction of new products in the wheat market

Creve Coeur, Missouri

Demand generation for agricultural seed and biotechnology traits, including pricing and marketing promotions.

Chesterfield, Missouri

Market development and planning for new biotechnology launches in the corn seed market.

Promoted from Process Engineer to Manufacturing Supervisor

Mba

B.S., Chemical Engineering