Kelly Hahn Email and Phone Number

Regional strategic sales and marketing lead for the Tenth & Blake Craft Beverages portfolio, leveraging Regional and Craft expertise to effectively partner with Tenth & Blake craft breweries, enable strong connections to the Molson Coors network and deliver unmatchable in-market execution.

Interim Brand Director, Hop Valley Brewing2018 Marketing Manager of the Year2018 Brand of the Year - Hop Valley Brewing

2015 Field Marketing Manager of the Year Lead all local marketing for MillerCoors portfolio of brands within Louisiana, Arkansas and Mississippi.

Manage relationships, provide strategic direction and go-to-market strategy for corporate alliances across NFL, NBA, MLB, College, Hispanic Soccer and Rodeo.

MillerCoors Sales & Marketing 2012 Rookie of the Year• Led development and execution of national retail programs, packaging and promotions for Coors Light and Coors Banquet. o Led the development of pillar retail programs, successfully linking shopper and consumer insights to brand equity to drive volume and velocity during key drive periods for the business. o Instituted new internal processes to drive greater collaboration across departments, consistency of brand messaging in market and cost efficiencies within the organization, leading to “best in class” processes for program development that were championed by Senior Leadership and adopted across the organization.• Successfully managed agency partners to deliver exceptional creative strategy and execution across various programs.

• Lead brand strategy and planning for Kraft Foods Nuts/Bars division. Brands include: Planters (Nuts portfolio, Bars and Peanut Butter) Back to Nature, Corn Nuts and SnackWell’s.o Lead agency and client brand team in strategic development and management of client business and marketing plans. o Lead account service and cross discipline agency team in developing and delivering exceptional programs in retail marketing, consumer promotions, experiential and sampling – flawlessly executed – while meeting client needs. o Brand champion, leading strategy development for New Business participation as needed. • Strategic planning and execution of key sponsorship activation programs across multiple Kraft brands within the Nuts & Bars, Crackers and Cookies portfolios (NCAA, Bonnaroo, etc.).• Responsible for growth and profitability of Kraft account division, including attaining annual revenue and contribution margin targets.

Client: Aircell (Gogo Inflight Internet)• Event Marketing Manager – act as an extension of the client to develop strategy for, manage and execute all in-airport gate programs and other events/promotions for Gogo field marketing programs (reporting into the Director of Marketing at Aircell)• Development of overall brand planning and strategy across multiple airline partners• Develop, manage and execute all brand and promotional marketing efforts (both online and offline) for the introduction of Gogo Inflight Internet on several major airline carriers throughout the U.S.Client: Miller Brewing Co.• Led agency strategy and planning for growth and development of the Miller Lite Regional business• Developed, managed and executed all regional promotional programs for the West Region of Miller Brewing Companyo Main focus on integrated promotional programs and alliance activation for Miller Lite across 15 key states (programs included TV, radio, print, OOH, online, retail activation, packaging, events, etc.) New Business • Assist Senior Management and New Business teams with development of agency’s new business pitches

Clients: Barton Beers (Corona & Corona Light), Barton Brands, Canandaigua Wine Company• Developed and executed regional and national promotions that effectively integrated brand marketing, consumer promotions and field sales objectives to meet brand objectives• Researched, negotiated and maintained strategic tie-in partnerships for all agency clients• Assisted Senior Management in developing and pitching for new business opportunities