Kelly Lyons Email & Phone Number

Philadelphia, Pennsylvania, United States

• Develop and implement top-of-the-funnel content strategy across Yoh’s three organizations, focusing on lead generation and nurturing sales leads• Expand social media strategy to support sales lead generation, enhancing engagement, increasing followers, and generating marketing-qualified leads (MQLs) across all three organizations• Lead collaboration with directors and the design team to revamp our social graphics and strategies to achieve a more cohesive brand and increased engagement and impressions• Conduct research and collaborate with subject matter experts (SMEs) to identify pain points, industry trends, and goals, resulting in the creation of relevant content to establish SMEs as industry authorities and differentiate the businesses from competitors• Produce original blog posts, videos, and social media campaigns across three business organizations, supporting various marketing initiatives including podcasts, webinars, press releases, and company conducted surveys

New York, New York

• Creating engaging copy for company’s social media accounts, website homepage advertisements, and promotional emails to subscribers• Trafficking all marketing materials across various teams and scheduling deadlines for editors and the CEO• Developing a fully digital routing system during the COVID-19 pandemic, moving the department from a fully paper routing system to a more efficient and digitized routing system• Building and conserving relationships with printing vendors for direct mail campaigns and customer collaterals stored at the company’s offsite warehouse; negotiating prices to reduce spending and sustain product inventory• Collaborating with the Executive Director of the Research Department to create and edit copy promoting new products and market updates, leading to an increase in website views and sales• Consolidating and synthesizing multiple product and software descriptions for the company’s redesigned website, creating a more straightforward user experience• Constructing yearly schedules for weekly mailed advertisements based on sales and customer engagement

New York, New York

• Provided consistent support for various consumer lifestyle and travel clients, including Samsung, Champion, Mondelēz, Omni Hotels & Resorts, Greater Miami Convention & Visitors Bureau, De’Longhi and Softlips• Utilized Cision and Trendkite to perform daily monitoring and identification of articles published by reputable national and local news sources, ensuring pieces agreed upon between clients and editors were secured• Researched coverage trends, competitors, awards and review opportunities for prospective and current clients, enabling them to envision areas of growth and development for their companies• Arranged client products to be included in consumer reviews and photoshoots of magazines ranging from Men’s Health to Seventeen Magazine• Maintained relationships with editors and celebrity influencers by sending them samples of assorted client products for them to try and review on their various media platforms• Created weekly, bi-weekly and monthly media coverage reports for clients to track media engagement• Provided onsite support at press events and aided in preparing business pitch meetings and media desksides

Greater Philadelphia Area

• Managed the Office of Undergraduate Admission’s blog by recruiting a diverse group of writers, editing submissions and publishing them to the blog website• Planned and successfully executed a social media campaign for “Student Takeover Day,” which entailed a Facebook Live behind-the-scenes tour of campus, a panel discussion with questions submitted by prospective students and open discussions between admitted students and current students of the same major• Created an original video and photo series showcasing the Philadelphia area to prospective students by utilizing Snapchat to display all of the resources and amenities that students easily have access to in the city• Increased blog traffic by identifying relevant advertising techniques, leading to an increase in post engagement• Implemented a detailed, year-long schedule of blog and social media content for administrative use• Designed new and engaging promotional materials for print and social media use• Presented daily to visiting families about the mission of the university and the admissions process, while also establishing a welcome environment that encouraged prospective students to apply to the school