• Developed and executed large cross-functional projects with multiple stakeholders, complex inputs, and set deadlines for brand strategy and marketing initiatives, resulting in nearly $500 million raised• Implemented project management tools and processes for a creative team of writers and a graphic designer (directly supervised) and led retail team to develop custom marketing programs to drive business, resulting in 93% of goals and/or deadlines reached within scope and budget• Managed supply chain for direct mail by coordinating with vendors, establishing launch dates, conducting material reviews and quality assurance procedures, and managing print and/or digital distribution, resulting in increased efficiency by 23%

• Executed social engagement campaigns in collaboration with internal team using consumer data to find insights and recommend solutions that optimize results, resulting in 15% increased social media following• Implemented digital marketing processes using Planoly and Hootsuite, resulting in increased project efficiency by 34%• Drafted and edited ShineHard Conversation script, an inspirational series featuring the nation's top Black millennial leaders, resulting in increased website traffic by 20% on average

• Led projects simultaneously from conception through execution, resulting in successful launch of new website medium• Assembled and trained freelance writers for creation of wide-ranging content and effectively managed workload by prioritizing and multi-tasking, resulting in increased unique website views and scroll depth• Wrote, edited, and loaded website content, articles and SEO-targeted headlines using WordPress, resulting in increased time spent on the website

• Oversaw editorial calendar of key social media initiatives and implemented campaigns to build visibility, resulting in increased brand awareness• Fostered engagement within online community and influencers, resulting in increased social media following• Conducted market research considering consumer, category and market trends and identifying engagement, branding, and partnership opportunities, resulting in lead generation

• Coordinated U.S Department of Veteran Affairs Office of Mental Health and Suicide Prevention outreach events• Conducted research of pediatric cancer treatment facilities for St. Jude Children's Research Hospital website expansion• Led social media content building throughout NFL Mental Health Awareness Month Twitter Chat

• Curated news and compiled e-news briefs targeted to specialized industries • Created tailored content designed to educate consumers and enhance association’ membership• Facilitated client relationships with over 20 development partners, supporting efforts to broaden clientele