• Global Publicity Lead of Universal Pictures Content Group and International Publicity Lead for Focus Features overseeing 360° publicity campaigns for a wide range of films, documentaries, TV, digital and live event releases overseeing a team of nine publicists and multiple PR agencies• Responsibilities span the entire lifecycle of bringing a film to market and finding its audience. From pre-production at a corporate/market level, through to unit, international festival launches, theatrical, awards campaigning, home entertainment and TV• Specialise in the independent, arthouse and documentary sector from both the US and UK and am involved at a high level in the strategic decision-making around acquisition, production, theatrical distribution and sales• Recent title campaigns include the BAFTA-nominated MOONAGE DAYDREAM, MARCEL THE SHELL WITH SHOES ON and BRIAN & CHARLES as well as other critically acclaimed releases such as EMILY THE CRIMINAL, BIFA-winning SILENT TWINS and Ti West's masterpiece PEARL. Supervised both the international and UK campaigns for these releases including major international festival launches, awards campaigning, filmmaker, stakeholder and talent management, implementing launch events and strategical, targeted, multi-faceted publicity campaigns• Strategic lead at all major international festivals including Cannes, Venice, Berlin, San Sebastian and on global press tours across US, S. America, Asia, Africa and Europe. • Have worked closely with a wide range of filmmakers and A-List talent including the likes of: Joanna Hogg, Brett Morgen, Paul Schrader, Kevin Smith, Richard Curtis, Sean Baker, Brandon Cronenberg through to Brad Pitt, Kristen Stewart, Aubrey Plaza, Nicolas Cage, Ethan Hawke, Willem Dafoe and Christoph Waltz• Member of Universal Pictures' DEI Committee whose role is to plan, promote, strategise, educate, and encourage DEI and its mission in our workplace

• Responsible for delivering 360° publicity campaigns for a wide range of films, documentaries, TV, digital and live event releases. Experience and responsibilities spanned the entire lifecycle of a campaign including corporate communications, unit publicity, international festival strategy, theatrical distribution, awards campaigning through to home entertainment and TV launches. Campaigns included Academy Award-nominated FIRST REFORMED, BAFTA-nominated THREE IDENTICAL STRANGERS and Emmy Award-winning TV documentary THE DEFIANT ONES

UK publicity and promotions/partnerships lead for all of Universal Pictures Home Entertainment releases including titles such as FAST AND FURIOUS, BRIDESMAIDS, TED, LES MISERABLES and JURASSIC WORLD and the Universal Pictures 100 year anniversary campaign.• Managed team of 4 Publicists and multiple agencies• Oversaw budget management ensuring ratecard and KPIs adhered to• Planning, developing and implementing PR strategies across a diverse range of content including film, sport, fitness, theatre and kids• Worked closely with International Publicity to define PR strategies, field talent requests and share ideas • Led trade press strategy• Organised events including premieres, stunts press conferences, exhibitions and press tours

• Joined as an Account Director and co-created the extremely successful Home Entertainment division. Responsible for growing the department from two in January 2007 to 24 in four years.• Won business and managed publicity campaigns from an enormous and diverse roster of clients including: Twentieth Century Fox, Universal Pictures, HBO, EntOne, Warner Bros, Momentum, ITV Global, Lionsgate, Fremantle, Metrodome, 2Entertain, Icon, MGM, Pathe Distribution and Vertigo• Oversaw entire department’s strategies, staff workshops and morale building exercises, competitor landscapes, evaluations, campaign plans, events/junkets, talent handling, media management and brainstorms. Individually responsible for the growth and development of a team of 11 PRs, as senior counsel, and two of the largest major studios, TCFHE & UPIE and the country’s largest Indie EntOne• Led on some of the leading home entertainment P.R. campaigns of that time, such as Avatar and Glee, with ideas renowned industry-wide for their creative cut-through, generating column inches and consequently increasing sales• Created strategies and implemented launches for new formats and technologies; 3D, BD, Digital Copy• Nominated for BVA ’Agency Of The Year’ award four times and won twice• Promoted to ‘Associate Director’ of Premier’s Film Group (Film, HE and Online) and Books Department with the intention of bringing all learnings from previous success with the Home Entertainment to Premier’s other divisions; helping prepare and implement plans for company vision, strategic direction and retention plans, keeping abreast of new trends and market initiatives and highlighting opportunities for department crossover

Managed Universal specialist DVD account. Titles included: PollyWorld, Amir Khan: A Work In Progress, Musical Version of The War of The Worlds Live on Stage, House: S2 and Soccer AM 3* Managed a team of four Account Executives* Main role consisted of generating feature ideas, organising talent schedules, budgets, client and media liaison, pursuing new technology routes and supervising entire campaigns

Clients: Disney Twentieth Century Fox, Warner Brothers and BBC Worldwide* Joined company with challenge of developing the feature film side of the Disney account from a syndication-only service to a fully developed and dedicated account* Worked alongside key press, online and broadcast contacts to generate unique news and feature ideas to effectively publicise a film or TV product whilst working to specific timescales and budgets* Co-ordinated television and radio interview schedules with talent in-house and at external locations and supplied media with appropriate publicity materials* Successfully organised and attended national and international press visits* Managed a team of 3 people - assigning tasks, and motivating them to meet deadlines.* Provided regular and informative media and public relations reports to clients* Outlined and devised innovative and creative objectives and strategy for title campaigns at all levels. Solely responsible for all feature film and TV product presentations* Managed, organised and hosted launch events, cross-agency brainstorms and presentations to key consumer & trade media* Devised fee and costs structures and corporate goals* Supervised publicity opportunities and created synergy with print agency, media buyers and other third party partners* Trouble-shooted effectively and challenged assumptions throughout campaigns. Always put forward alternatives using specialist knowledge of broadcast. Considered expert in broadcast media and regularly used as consultant to challenge brief and client thinking whilst maintaining good rapport with print journalists via meetings at events, conferences and presentations* Pursued new technology routes and how to adapt communication accordingly e.g. producing podcasts to promote titles* Nominated for an award for ‘most creative PR initiative’ for Kill Bill 2 radio PR campaign

* Drafted informative press releases for national and trade press and wrote tailored invitation letters for press launches* Solely managed and co-ordinated corporate events, award ceremonies and conferences* Contributed to research into new business opportunities. Confidently contacted external businesses by telephone and email to discuss their experience of using a public relations company* Oversaw press mailing and collated all press cuttings and audio footage of media coverage* Liaised between clients and journalists on a daily basis, feasibility testing ideas working to specific timescales and budgets* Sourced, interviewed and managed a team of Account Executive Assistants* Responsible for providing full administrative support to the entire press office* Ensuring accuracy in maintaining databases* Media targeting –TV, radio and broadcast related Internet