Kelly Rianda Email & Phone Number

San Francisco Bay Area

Lead our Retail Success team overseeing our North American retail partnerships, driving awareness and adoption of our retail channels, and advocating on behalf of our retail partners to help deliver key initiatives.

San Francisco Bay Area

• Focused on operationalizing a new team created to maximize the potential of our retail partnership, impact go to market acceleration, iterate, and optimize the program based on learnings.
• Developed a Retail Partnership Program Roadmap template outlining a GTM strategy, alignment on success criteria to track progress and opportunities, ultimately strengthening our relationship converting retailers into.
• Designed a reporting dashboard to monitor our pipeline progress, identify high potential and high-risk areas, and close new retail partnerships & expanded capabilities. This reporting is leveraged by several.
• Created reporting mechanisms to correlate the effectiveness of our retailer engagement and joint marketing activities and developed new processes to track lead generation and pipeline influenced deals. Winner of the.

San Francisco Bay Area

• Generated new business with brand manufacturers and agencies, covering all product categories, executing all aspects of the sales cycle including prospecting, discovery, solution mapping, & negotiating complex.
• Delivered sales quota in the first year. Deals included both SMB and Enterprise accounts.
• Identified a product enhancement opportunity, negotiated, and closed a deal exceeding the original budget request to fund the build of a new feature within the platform.
• Created a best-in-class product demonstration presentation, often leveraged in training and strategic company meetings, resulting in brand referrals and delivering sales expectations.

San Bruno, CA

• Merchandise Manager for Baby Division: hardlines, softlines and consumables. Developed process for quarterly business strategy presentations incorporating industry trends, historical COEs, and quantifiable tactics.
• Merchandise Manager over Home Décor, Bedding and Bath. Devised process to ensure over 90% of brick & mortar’s assortment was available online; leveraged my expertise in a larger company wide project for omni-channel.
• Merchant lead in several capability building projects for process improvements, campaign management and tool development including item set up, collection selling, cross category selling and holiday management.
• Vendor management for top accounts, negotiated new vendor partnerships with top tier brands, created digital marketing promotional calendars and product launch initiatives with supplier senior leadership.
• Leadership: promoted (4) associates on my team, mentored (4) additional and successful at identifying high potential external hires

• Senior Buyer for Adult & Kids Furniture, largest department within the Home division both in retail sales and profit dollar, grew sales 40% since taking over in 2012. Manager for (5) associates.
• Merchant lead on new Kids & Teen cross category shopping experience, collaborating with several cross functional teams to deliver the project on time. Partnered with product development and suppliers to develop.
• Senior Buyer for Baby Care and Baby Gear, drove +39% sales comp, launched over 150 new brands within the online baby portfolio. Manager for (3) associates.
• Designed exclusive online only car seat fashion; within 2nd week live on site it was the #4 top selling car seat and was added to over 3000 Walmart stores. New business development lead launching baby consumables.
• Leadership: promoted (5) associates under my leadership and served as mentor to over (10) associates developing talent

• Buyer for Baby Gear, drove double digit growth every year above the company average. Keen focus on customer insights, prospecting product and industry trends, developing an assortment review template that was used by.
• Buyer for Appliances and Floor Care, tested floor care segmentation online to aid in stores new modular strategy. Launched tabletop category online (dinnerware, flatware, glassware) requiring new vendor onboarding.

Brisbane, CA

San Francisco, CA