- Strategic Social Media Management: Conceptualized and executed platform-specific social media strategies across Instagram, Facebook, LinkedIn, TikTok, Twitter, and Pinterest. Leveraged emerging trends and evolving algorithm insights to drive higher engagement rates and grow community engagement organically.- Content Creation & Curation: Captured high-quality on-site social media photography and videography, producing visually engaging content and recap videos that resonate with audiences. Developed consistent content tailored to brand voice and platform needs, supporting multiple brand goals.- Community Engagement: Conducted proactive community management by responding to comments, DMs, and inquiries, building a loyal online community and enhancing brand affinity. Devised strategies for organic engagement that increased follower growth and enhanced brand visibility.- Cross-Functional Asset Management: Collaborated with creative, account, and production teams to gather, organize, and distribute assets for campaigns, ensuring cohesive branding and seamless project execution. Maintained a content calendar through Airtable to facilitate content flow and freelancer coordination.- Award Submissions and Industry Recognition: Supported award entry initiatives by creating compelling case studies, preparing materials, and coordinating online submissions, contributing to the agency’s industry recognition.- Team Coordination & Leadership: Supervised interns and freelancers, managed budgets, and coordinated travel logistics for team projects. Oversaw internship tasks, conducted performance monitoring, and tracked freelancer work hours through Tipalti, ensuring operational efficiency and a collaborative work environment.

- Content Development & Campaign Execution: Designed and executed digital content strategies that included newsletters, social graphics, and case studies, all tailored to elevate NVE’s brand visibility and market presence.- Organic Growth Achievements: Developed a targeted social media strategy that led to a 100% increase in Instagram followers over two years. Implemented all-organic content, demonstrating expertise in content-driven engagement.- Award Strategy & Execution: Organized and executed award submission strategies, coordinating with teams on compelling narratives, overseeing submission processes, and maintaining an Awards Calendar to track deadlines and ensure timely entries.- Lead Generation & CRM Oversight: Oversaw CRM platforms like HubSpot and MailChimp for accurate lead capture and targeted marketing campaigns, enhancing outreach and supporting lead generation goals through regular analytics updates and campaign insights.- Analytics & Insights Reporting: Analyzed campaign performance and social media metrics, presenting insights that led to optimizations in active campaigns and overall strategy improvements. Provided actionable feedback that informed ongoing and future marketing efforts.- Cross-Departmental Coordination: Partnered with Accounting and Finance for budgeting, work order creation, and invoice routing to maintain alignment between project and financial goals.

- Executive Support & Communication Management: Provided comprehensive administrative support to executives, ensuring efficient internal and external communication by managing correspondence, memos, and reports.- Event Logistics Coordination: Orchestrated logistics for internal and external meetings, both in-person and virtual, to ensure optimal engagement and productivity.- Social Media & Content Contribution: Created social media content and managed the company website, aligning messaging to increase audience reach and engagement.

- Customer Support & Satisfaction: Handled customer interactions across various channels (email, chat, text, social media) with efficiency, ensuring prompt resolutions and high satisfaction levels.- Community Engagement & Feedback Collection: Gathered customer feedback and escalated complex issues to the Community Manager, providing valuable insights to enhance support processes and community-building efforts.

- Oversee Staff and Operations: Manage daily operations and supervise staff to ensure a high level of service and efficiency.- Promote Coffee Culture: Educate customers on coffee products, enhancing their experience through knowledgeable recommendations and sales of coffee, brewing equipment, and accessories.- Customer Engagement: Greet customers, assess their coffee preferences, and address any issues or inquiries to ensure satisfaction.- Equipment Maintenance: Ensure optimal equipment functionality by following operating procedures, troubleshooting issues, and performing preventive maintenance as needed.- Process Improvement: Enhance quality and efficiency by analyzing current processes, implementing redesigns, and maintaining an inviting atmosphere in the store and coffee bar.

- Event Planning & Community Relations: Managed high-visibility Chamber events, such as "The Taste of Yorba Linda" and Yorba Days, which strengthened local visibility and built community support.- Intern Program Management & Mentorship: Oversaw intern programs, guiding interns on campaign creation, marketing strategies, and event support to achieve alignment with Chamber goals and develop skills for future careers.

- Content Curation & Brand Consistency: Curated and organized multimedia assets for a new media platform, supporting the brand’s global storytelling initiatives with consistent, high-quality content.

- Event Management & Stakeholder Engagement: Planned and executed events for alumni with attendee numbers ranging from 100 to 500, ensuring a high-quality experience and strong engagement through coordinated efforts with alumni, deans, and other stakeholders.

- Social Media Strategy & Visual Content Creation: Created and implemented social media strategies to increase fan engagement, generating innovative content for campaigns and boosting event attendance.- Photography & Campaign Management: Led photography efforts for key events, capturing compelling visuals to showcase on social media and elevate the university’s brand.