In 3 years:•Increased social media impressions by 72% (290,000,000 impressions)•Increased social media engagements by 71% (11,000,000 engagements)•Increased post link clicks by 170% (870,000,000 clicks)•Increased followers by 66% (206,000 followers)-Served as co-producer on “The College Tour - The University of Cincinnati” streaming on Amazon Prime.-Managed social media coverage and promotion of UC hosting it’s first “College Game Day” and “BigNoon Kickoff”… Show more In 3 years:•Increased social media impressions by 72% (290,000,000 impressions)•Increased social media engagements by 71% (11,000,000 engagements)•Increased post link clicks by 170% (870,000,000 clicks)•Increased followers by 66% (206,000 followers)-Served as co-producer on “The College Tour - The University of Cincinnati” streaming on Amazon Prime.-Managed social media coverage and promotion of UC hosting it’s first “College Game Day” and “BigNoon Kickoff” broadcasts from campus-Drove the strategy that moved UC’s social media up 172 spots in Rival IQ’s college social mediarankings to #12 overall and #7 for Instagram (2022)-Recognized by “Dooley Social Studio” with their inaugural Social Media Excellence Award (2022)-Launched inaugural Bearcats Student Creative Agency, a co-op program and mentoring withinMarketing and Communications Department combining students from photography, graphic design,and social media to collaborate and create content. Show less

Manage strategic development of Miami University's marketing and social media programs, in conjunction with the Senior Director of Marketing and Digital Creative Services.Advocate and drive social media within and for Miami University. Knowledgeable about the latest social developments and the opportunity they hold strategically and creatively.Coordinate all first line crisis communications response via all social media platforms inpartnership with the Institutional Response… Show more Manage strategic development of Miami University's marketing and social media programs, in conjunction with the Senior Director of Marketing and Digital Creative Services.Advocate and drive social media within and for Miami University. Knowledgeable about the latest social developments and the opportunity they hold strategically and creatively.Coordinate all first line crisis communications response via all social media platforms inpartnership with the Institutional Response Team (IRT) and the president's office.Develop performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge successDevelop and mentor a Social Team of students in creating, managing, monitoring, and developing measurable strategies.Co-Chair the Miami Brand Ambassador certification/professional development program for campus.Manage day-to-day relationship with media buying partner to explore and identify ways to integrate/align social media into business strategies and marketing campaigns.Assist in projects with branding agency partner including TV commercials, billboards, and social campaigns. Advance the University's strategic point of view relative to the continuing evolution of social media technologies and techniques and their impact on consumer behaviors, the creation of brand value, and the evolution of the structure of our institution. Show less

As the social media specialist for Miami University in Oxford, Ohio my role is to expand and maintain the university's social media presence while engaging with the Miami community.I share exciting and relevant information to keep prospective students, current students, and alumni up to date on Miami University happenings by using various platforms of social media. These include Facebook, Twitter, YouTube, Pinterest, and Instagram.Part of my responsibilities include consulting… Show more As the social media specialist for Miami University in Oxford, Ohio my role is to expand and maintain the university's social media presence while engaging with the Miami community.I share exciting and relevant information to keep prospective students, current students, and alumni up to date on Miami University happenings by using various platforms of social media. These include Facebook, Twitter, YouTube, Pinterest, and Instagram.Part of my responsibilities include consulting with departments and groups on campus, sharing how-to's of social media platforms. I run monthly meeting for our Social Media Council at the university that discuss social media trends and best practices. Show less

Coordinate with BLINK Marketing Manager to develop BLINK engagement and content calendar (i.e. takeovers, behind-the-scenes teasers, flashback photos, UGC, etc).In coordination with BLINK Marketing Manager, support content partners (videographers, photographers, artists, BLINK event producers, etc.) to facilitate shoots, video content exchanges, content sharing and sharing of content opportunities.Draft, edit, post, and reshare content on BLINK Facebook, Twitter, and Instagram… Show more Coordinate with BLINK Marketing Manager to develop BLINK engagement and content calendar (i.e. takeovers, behind-the-scenes teasers, flashback photos, UGC, etc).In coordination with BLINK Marketing Manager, support content partners (videographers, photographers, artists, BLINK event producers, etc.) to facilitate shoots, video content exchanges, content sharing and sharing of content opportunities.Draft, edit, post, and reshare content on BLINK Facebook, Twitter, and Instagram pages according to BLINK style guide.Support social page monitoring and flag engagement opportunitiesSupport live social media posting and engagement during preview testing (October 9) and all four nights of BLINK (October 10 -13) and post-event recaps. Show less

• Managed the VanDevere Group Facebook, Twitter, Blog, and YouTube channel• Contributed content to monthly e-newsletter• Designed digital billboard advertisements using Adobe Photoshop• Trained 60+ sales team members on how use Flip-video cameras to create testimonial videos of customers after their positive car-buying experience which were used on the company blog and website.• Helped sales team create personal walkthrough videos of vehicles to send to interested buyers which… Show more • Managed the VanDevere Group Facebook, Twitter, Blog, and YouTube channel• Contributed content to monthly e-newsletter• Designed digital billboard advertisements using Adobe Photoshop• Trained 60+ sales team members on how use Flip-video cameras to create testimonial videos of customers after their positive car-buying experience which were used on the company blog and website.• Helped sales team create personal walkthrough videos of vehicles to send to interested buyers which led to an increase in sales. Show less