Kelly Dwyer Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

Art direction and design for multiple clients including Oakland United Beer Works, OSI Soft, UC Berkeley, DEBX Customs, GC Raymond Construction, Mervyn’s, Ambrosi Design Agency, Golden Oak Montessori School and Silver Oak High School. Develop strategic marketing campaign concepts and creative solutions to meet business objectives.

San Leandro, CA

Support for creative design team through corporate brand redesign and an organizational merge by designing web banners, webinar graphics, white papers, customer stories, brochures, infographics, event signage, and Powerpoint presentations.

Alameda, CA

• Partnered closely with Brand Marketing, RD&D and e-Commerce teams to elevate the brand voice holistically across multiple channels. Delivered and provided oversight of 360˚campaign strategy to concept, design and.
• Instrumental in the launch of JanSport’s e-Commerce site through website design, landing pages and email promotions.
• Teamed up with e-Commerce and external partners such as Disney to develop landing pages and other assets in support of specific promotions resulting in significant increase of sales.
• Submitted principal concept and redesigned JanSport’s trade show presence.
• Selected to lead design and production efforts for more compelling and influential initiatives including upscale brochure design.
• Executed key design projects intended to support biannual product launch meetings including large format display graphics and promotional items.

Alameda

• Developed the Brand visually via cross-functional concept, design and production of deliverables for high-level marketing and sales initiatives. Directed product photography shoots in support of key initiatives..
• Orchestrated design and production efforts for multiple product catalogs.
• Designed assets to promote brand experiences and drive consumer loyalty for JanSport’s grassroots concert series, The Bonfire Sessions.
• Aligned with sales and marketing on brand identity and advertising campaigns.
• Produced window displays and POS graphics for large global retailers.

San Francisco Bay Area

Freelance design, production and art direction services to multiple clients including Mervyns, Ambrosi & Associates Design Agency. Deliverables range from logo design, weekly circular inserts, collateral and POS design to corporate branding, packaging and event graphics.

Mervyn's Division, Hayward CA

• Originally engaged as a contractor/consultant focused on in-store experience, then hired as Graphic Designer and promoted through increasingly responsible positions to Art Director. Managed a team of designers and.
• Managed strategy, resources, and workflow for multiple concurrent projects.
• Led concepts, branding strategy, photo art directing and design of in-store company displays as well as packaging and marketing/brand events.
• Redesigned children’s department.
• Launched new maternity line.

Oakland, California, United States

Collaborated with team to support organization through a major re-brand. Established and coordinated internal communications program. Produced collateral and promotional materials for trade shows, product launches, catalogs and POS displays.