Led talent engagement initiatives for local and international students through strategic partnerships, campus outreach and social media campaigns. Managed internship recruitment and scaled internship development programme from pilot to full-year initiative for 300 interns, automating internship recruitment and onboarding processes and developing live dashboards for real-time recruitment statistics. Expanded portfolio to oversee recruitment of young talents through Smart Nation Scholarship and Technology Associate Programme. Co-led Talent Acquisition's process improvement workgroup, driving cross-departmental enhancements.

Led a team driving STEM engagement initiatives for secondary and junior college students, managing the Young Defence Scientists Programme and fostering partnerships with schools to promote engineering and infocomm technology careers. Enhanced DSTA's LinkedIn by delivering engaging and timely content.

Accelerated FMCG brands expansion on Shopee by delivering regional growth through collaborative campaigns and strategies.

Spearheaded growth for Speedpost delivery business through strategic pricing, cross-functional collaborations, process improvements, coaching sales teams, driving revenue growth and operational efficiency.

Drove tenant management for Bugis Junction and Bugis+, attracting trendy brands like Zalora, The Closet Lover, and Llao LLao, enhancing the malls' retail offerings and shopper experience.

Pioneered a regional employee well-being programme across Singapore and Malaysia, overseeing marketing, sponsorships, event execution and introducing creative publicity tactics, including acapella singing and balloon art to captivate employees and boost programme adoption.