• Responsible for brand launch of new accident division for Great American Insurance Company,one of the largest insurance carriers in the country.• Developed brand’s tone of voice, visual identity and customer experience journey to craftbrand’s personality, unique position in the marketplace and to exceed service expectations.• Plan, manage and execute strategic marketing strategies and content across various platformsto support business goals including website, social channels, email, events, webinars, blogs,press releases and more.• Establish creative vision and direction for all multi-media content and lead the creative processincluding brand storytelling, copywriting, video, photography, graphics, digital and print ads.• Track and monitor key marketing analytics to clearly define optimal media distribution andidentify business opportunities gleaned from data insights.• Lead and manage agency partners, contractors and freelance team of videographers, stillphotographers, video producers, copywriters, graphic designers, editors, paid search andsocial media managers.• Strategically partner with aligned organizations on sponsorships, charitable contributions orother opportunities to grow social responsibility and overall brand loyalty.• Develop and plan out content calendar, schedule deployment of all assets and manage annualmarketing budget of approximately $1M.Achievements: Successfully launched new division for parent company (Great American Insurance Company) positioned as a modern challenger brand, grown brand awareness steadily through strategic cross channel marketing messages and positive customer interactions, generated new opportunities to grow market share, surpassed all goals during inaugural year including reaching over one million impressions on paid search and generating web traffic of more than 60K, helped deliver more than 15 million dollars in revenue for division annually.

• Responsible for driving strategic creative vision, editorial, and storytelling to support Ashley’s global initiatives across all platforms for both B2B and B2C audiences.• Concept and lead execution of all marketing campaigns including national commercials, video content, social and digital storytelling and internal communications. • Partner with key stakeholders to identify marketing objectives and safeguard brand standards for a consistent customer experience across web, TV, digital, in-store, social, email and print advertising. • Direct all aspects of video and photography pre-production, production and post-production including scheduling, booking crews, casting/directing talent, managing equipment needs, scriptwriting, animation & design. • Manage a multi-million dollar budget. • Lead and manage global creative team of video producers, editorial managers, editors, production managers, coordinators and freelance production crews and manage workflows and processes. Achievements: Established and cultivated in-house video content department, produced over 1000 engaging, educational and inspiring videos in inaugural year, reduced cost of video production by nearly $10 million dollars, produced content that contributed to a two-fold increase in YouTube subscribers in one year, increased conversion rate for online sales through video performance, graduate of Ashley Leadership Institute (2-year training program for top performing employees).

• Created, executed and delivered multi-platform creative materials as part of in-house agency for Ashley's global marketing efforts in partnership with key stakeholders. • Concepted and lead execution of all marketing materials including national television, web videos, print, direct mail, outdoor, catalogs, digital, social, in-store signage, and packaging.• Directed external partners including New York based production agency, printers and promotional partners, working to ensure brand standards and consistency in messaging. • Handled the day-to-day creative projects from request through completion including leading meetings, concepting, providing creative direction and feedback, managing timelines, deliverables, ordering materials, and final approvals. • Managed a multifunctional global creative team including print designers, digital designers, production artists, video editors, and traffic coordinators and manage workflows and processes. Achievements: 2015 & 2016 MVP award recipient, lead launch and execution for Ashley HomeStore re-brand, lead creative and strategy for re-branding of Winghouse Restaurants (sibling company), managed creative and execution of company’s first-ever print and digital catalog program.

• Created, lead and executed marketing campaigns for in-house agency servicing all 12 Bright House Networks markets around the country including top-rated 24-hour cable news station Bay News 9. • Concepted marketing campaigns to drive ratings and increase brand awareness. • Responsible for all aspects of video production including producing, directing, copywriting, budgeting, casting, editing and animation as well as related materials for print, social media, radio, web, direct mail and billboards. • Directed external vendors and worked with high profile community leaders for strategic partnership opportunities including former NFL coach Tony Dungy and the Tampa Bay Rays.• Lead video production team including producers and freelance production crews.Achievements: 2013 Employee of the Year, lead creative for launch of Klystron 9 radar (became most searched term in Bay area within one year), lead creative campaign for Bright House Sports Network’s “Witness Awesome” campaign.

• Created and implemented network promotional campaigns for television, radio, print and web. • Managed all aspects of video production including concepting, scriptwriting, directing talent and graphic design. • Analyzed ratings and research to examine better opportunities to reach our target audience. • Helped coordinate company philanthropic endeavors and events.Achievements: Produced engaging promotional content to increase viewership making network #1 in market, produced Public Service Announcements to drive awareness and increase community involvement for local partners including American Heart Association, Toys for Tots, John Hopkins All Children’s Hospital and others.

• Created and implemented station promotional campaigns for television, radio and web. • Handled all aspects of productions including coordinating talent and graphic artists. • Worked on special projects, PSAs, and targeted special reports promos for sweeps.

• Responsible for editing of monthly medical journal published nationally and making sure all deadlines were met for print. • Handled all layout design issues as well as all marketing related materials for publication. • Planned and coordinated events and conferences both nationally and internationally for board of surgeons.