Kelly Day Email & Phone Number

San Diego, Ca, Us

San Diego County, California, United States

Direct 360 campaigns for cornerstone clients, inclusive of concepting, branding, video, digitalexperiences, social media content, influencer partnerships, experiential activations, and OOH.Supervise multidisciplinary group of creatives. Grew team of 9 reports to over 20 in 3 years, improving quality of work, knowledge, and skills resulting in industry-leading social impact creative.Lead creative RFP responses including the 2023 creative pitch for California Youth Behavioral Initiative,which recently became the agency’s second largest piece of business.Collaborate with fellow department leads on process initiatives including a tiered creative deliverablesystem that dramatically increased turnaround for new business estimates. Establish key creative teamprocedures including streamlined creative workflows, onboarding, and training protocols.Advocated for and built a Spanish-speaking team of creatives to ideate and execute culturally-soundwork, resulting in growing multicultural business by over 200%.Pioneered the inception and delivery of key experiential activations, including Swap Up Day, one of theagency’s most highly awarded creative initiatives to date.

San Diego Metropolitan Area

Partnered with clients to increase engagement and ROI through branding and integrated advertising campaigns, directing all aspects of art and copy from brief to execution. Managed diverse teams of freelance Art Directors, Copywriters, UX/UI Designers, Photographers, Videographers, PR consultants, Event Coordinators and Editors.Led several major initiatives for New Realm Brewing including developing the brand identity and guidelines, restaurant wayfinding system, and a retail launch strategy for the brand’s core product line; work spanned across naming, packaging design, website transformation, and merchandise.Launched revamped branding and website for Beauty Encounter, improving the functionality, navigation, and visual flow of the e-commerce experience, enhancing responsive design, driving a seamless path to purchase during check-out, and leading to a more cohesive customer journey.

San Diego Metropolitan Area

Leveraged consumer behavior analytics and insights to drive e-commerce and retail sales and engagement for a robust portfolio of 15+ product lines. Developed unique naming, design, packaging, merchandise, retail displays and digital and in-store ad promotions for all core and specialty beer lines.Oversaw 12 reports including Copywriters, Art Directors, Editors, Project Managers and a Berlin-based marketing team.Directed all aspects of branding and marketing for new-to-market beers including Delicious IPA andRipper. Led the naming, brand identity and guidelines, tone of voice, packaging, and the launch of a national go-to-market strategy with digital ads, social promotions, merchandise, retail displays, video, and web landing page.Utilized data, market research, and trend analysis to lead the creative direction of modern, branded apparel and merchandise, leading to record-breaking sales across e-commerce and retail locations. Led the development of national and international retail and bar promotions including the creation of Stone IPA Madness which, upon its launch, set revenue records as Stone’s most successful event.

San Diego Metropolitan Area

Oversaw the ideation and launch of brand identities for regional and national brands including FIT4MOM, Cal Racing, Emerald Textiles, and The San Diego Museum of Art. Developed innovative marketing campaigns for major agency clients, applying cohesive art direction and integrated messaging across OOH, digital products, email, e-commerce, photography, video, and SEO channels.Regularly participated in RFPs, leading concepting and pitch deck development, resulting in securing major partnerships with Qualcomm and Eddie Bauer. Recognized by AIGA, Art Directors Club and the Addy awards for notable advertising campaigns, including a National Gold Addy for Sushi Performing Arts.Led the creative development for multiple event activations, including the Seaport Village Carousel Challenge, a 50-hour carousel riding challenge that received national press coverage.Partnered with HR to recruit, hire, and manage creative direct reports, overseeing art direction and copywriting across all campaign work.

San Diego Metropolitan Area

Created original strategies, visuals and copywriting to promote and drive attendance to major trade shows, including National Association of Broadcasters Show, Seattle Market Week and World Market Center, leading directly to increased site traffic and conversion rates.Led the redesign of the SEMA event marketing campaign, introducing a new concept and creative assets that spoke the language of automotive enthusiasts through simplified and revamped typography, color, photo + video art direction, organic social content, and copy development, resulting in record engagement and attendance.

Washington Dc-Baltimore Area

Supervised freelance creatives while leading art direction and copy for major TV series on Discovery Channel, Animal Planet, Discovery Kids, TLC, Travel Channel and other Discovery Networks.Concepted and executed multi-million dollar national campaigns including the show Dirty Jobs with Mike Rowe, featuring :30 TV ads and bumpers, OOH takeovers, digital and print ads, and event activations in the NY and LA metro areas.Oversaw branding and promotional campaigns for multiple years of Shark Week. Responsible for the creation of Bite University (aka Bite U), a virtual classroom for shark attack education that influenced future programming. Creative featured in Graphic Design USA.Created product packaging designs and in-store promotions for Discovery Channel Stores, including the Discovery Space Kids promotion, an interactive display featuring a space-themed environment geared toward children, driving traffic to stores and increasing retail merchandise sales.