▪ Oversee public relations activity for a wide variety of campaigns and projects including company launches, product announcements, survey results, awards and speaking engagements.▪ Lead media relations efforts - generating consistent coverage in top-tier local and national press.▪ Create focused and strategic message development for clients.▪ Cultivate and preserve relationships with leading journalists across national, local, trade and vertical media channels. ▪ Draft content for public relations and marketing campaigns including press releases, pitches, boilerplates, contributed articles, surveys, guides and infosheets.▪ Conduct media training to clients in preparation for print, digital and broadcast television interviews.▪ Manage client analyst programs – researching applicable analysts, scheduling briefings and inquiries, providing analyst background materials as well as counsel on topics to discuss for report inclusion.▪ Direct speaking programs – advising clients on relevant conferences, creating abstract submissions and coordinating with event organizers.▪ Maintain strong knowledge of breaking news and position clients within the wider news narrative.

▪ Supervised client media relations activity, cultivating key media relationships for campaigns and projects.▪ Created and maintained strong relationships with journalists across national, local, trade and vertical media channels.▪ Generated consistent coverage in top-tier business, retail and technology press including Reuters, Forbes, CIO, Internet Retailer, Total Retail, Retail TouchPoints, InformationWeek, Computerworld, ZDNet. ▪ Advised clients on media campaigns as well as long-form and short-form narratives.▪ Administered media training to clients in preparation for interviews with print and digital journalists as well as broadcast opportunities.▪ Led analyst programs for clients – investigated analysts, scheduled briefings, provided analyst background materials and ensured report inclusion.▪ Drove speaking programs – researched and provided guidance to clients on applicable conferences, created abstract submissions, coordinated with event organizers.▪ Positioned clients within the wider news narrative, steadily following breaking news.▪ Created content for campaigns and projects including press releases, pitches, boilerplates, guides, infosheets, surveys and contributed articles.▪ Provided instruction to junior team members.

▪ Developed and maintained strong relationships with analysts and journalists across national, local, trade and vertical channels.▪ Used social media platforms to expand relationships with journalists.▪ Counseled clients on business areas/products/messaging to highlight for media campaigns.▪ Administered crisis communications to clients, avoiding negative press when applicable.▪ Managed survey campaigns – provided guidance to clients on questions to include, administered surveys, analyzed data and suggested angles/topics to include in upcoming media campaigns.▪ Drafted and oversaw a broad range of written materials including press releases, briefing documents, media alerts, soundbites, contributed articles and boilerplates.

▪ Served as main writer for six evening newscasts broadcast daily to six states across New England.▪ Chose daily sound bites for editors to place in newscasts.▪ Cued reporters in the field on sound and wire copy to discuss in their stories.▪ Coordinated reporter package storylines with other producers.▪ Provided research to anchors for upcoming stories.

▪ Produced flagship year-round program “The MorningNoon&Night Show” (MNN), overseeing all the show’s elements (booking, format, camera operations).▪ Wrote and designed script layout and show format of every show.▪ Composed own scripts for interviews, voice-overs and live broadcasts.▪ Researched and generated news stories on and around the island.▪ Served as on-air reporter for MNN, interviewing nationally renowned islanders/visitors including Hillary Clinton and Carly Simon.▪ Co-hosted Plum TV’s “Guide Show;” played daily and most watched Plum TV program on Comcast Video On Demand with more than 1 million subscribers in New England.▪ Represented Plum TV at public events.▪ Operated cameras on shoots.▪ Edited stories using FinalCut Pro.