Kelly Phillips Email & Phone Number

Brentwood, Tennessee, United States

Strategic, innovative business owner who grew a brand new franchise into one of Nashville’s most popular and respected studios. Responsible for hiring, training and managing a team of 15+ instructors and staff. Utilizes CRM tools and software to build and maintain loyal members who are rave reviewers of the studio. Evolved the technique to continue to propel NEIGHBORHOOD barre ahead of industry standards. Manages all operational aspects of the business, including ac- counting, budgeting, advertising, marketing, sales, social media, customer service, employee hiring and training.

Brentwood, Tennessee, United States

Engaging and intuitive Corporate content development cultivating the brand voice, to include the conception of monthly blogs, weekly newsletters and monthly social content for all 20 NEIGHBORHOOD barre studios.

Knoxville, Tn

Managed corporate event strategy, overseeing a $2M+ revenue and $1M profit budget inclusive of 40 events across 13 U.S. newspaper properties. Directed product life cycle, inclusive of brand management, sales and sponsorship strategy, B2B and B2C multi-media marketing campaigns, media relations, event operations, and ROI analysis. Developed long- term relationships with vendors, advertisers and attendees to build brand loyalty and engagement. Perform ongoing con- sumer, market and industry research, transitioning key marketing analytics and demographics into sales and marketing collateral that target desired audiences and communicate the value of products and services.

Knoxville, Tn

Led experiential marketing product launch, producing 20+ new events that generated an innovative revenue stream and created vital brand extension during a company-wide transformation. Grew program total revenue and profit by 185% since its inception. Responsible for training and mentoring marketing staff across the company on event marketing strategy and execution. Established internal shared web resource to effectively catalog event marketing collateral and industry best practices in the event management process that significantly reduced production time and led to higher efficiency at the local level.

Knoxville, Tn

Managed prominent consumer and business event marketing and expansive community outreach programs. Produced marketing and sales collateral that were credited as instrumental in the sales cycle and brand awareness. Utilized TNS, CPADs and Scarborough software to generate comprehensive prospecting lists that increased cold call sales and devel- oped key demographic profiles of media audiences that retained newspaper advertiser revenue. Responsible for fundraising and community outreach event logistics and production for KNS Charities, including coordination of more than 1,000 volunteers and facilitation of grant writing processes. Grants secured totaled over $100,000, and an increase of in-kind partnerships led to a 10% expense reduction.

Knoxville, Tn

Delivered goal- surpassing revenue results with ensured complete client satisfaction. Met or exceeded print, online and niche recruitment advertising goals and placed in top 10 percentile of client satisfaction surveys. Coordinated recruitment marketing functions, including employment special sections, media kits, newsletters and event marketing.

Knoxville, Tn

Promoted to Senior Account Representative after nine months. Responsible for direct selling opportunities, lead generation and CRM account management for account territory. Assisted in creation of a national CRM database, comprehensive of industry and market research.