Kelly Gaffor Email & Phone Number

North Aurora, Il, Us

North Aurora, Illinois, United States

Providing marketing consultation to businesses including brand strategy, creative development, and 360 marketing planning.

Naperville, Illinois, United States

Cultivated strategic partnerships with agencies and influencers to support internal stakeholders in the development of packaging and creative content while targeting defined high-value customer segments and key performance indicators. NOTABLE ACHIEVEMENTS:► Executed a brand critique initiative overseeing the revitalization of the brand strategy, logo and product frameworks. Coordinated agency selection process, leveraged data-driven insights and solicited feedback from cross-functional teams and C-suite leadership. ► Managed strategic partnerships with third-party content and creative service providers including both media and international creative agencies as well as freelance talent. ► Optimized the process for trafficking more than 1,000+ packaging design, digital, video, and social media content projects annually in Adobe Workfront system ensuring quality targets were achieved and deadlines were met.

North Aurora, Illinois, United States

Provided marketing consultation to businesses including brand strategy, creative development, and 360 marketing planning.

Oakbrook, Il

Lead all aspects of promotional circular production, creative development, printing and distribution including print and logistics contract negotiation, paper procurement, monthly circular printing and billing, freight negotiation, and distribution method and quantity analysis. NOTABLE ACHIEVEMENTS:► Appointed Project Manager for company-wide multi-million dollar Agency RFP transition project. Transitioned agency vendors across multiple technical software platforms affecting POS data, graphic design, pre-media, print, freight, direct mail, warehousing, fulfillment, POP, signage, and financial statement mailings. ►Successfully administered marketing budget, ensuring accurate tracking and reporting, resulting in YoY cost savings without compromising program effectiveness.► Presented alternative actionable marketing plans to 100+ store owners resulting in a 7% reduction of the corporate subsidy while increasing store cost efficiencies.

Oak Brook, Il

Managed the end-to-end product promotions process for strategic ad-item selection, SKU management, wholesale offer creation, creative pagination, photography, and deployment of promotional POS pricing files to more than 3,000 stores. NOTABLE ACHIEVEMENTS:► Collaborated with Buying team to create and track wholesale product offers that resulted in a 10% increase in retail sales. ► Leveraged analytics to lead a multi-departmental collaboration to create and implement monthly effective, relevant multi-channel marketing strategies while meeting the demands of an aggressive production schedule.

Oak Brook, Illinois, United States

Lead a 4-person team in the management of promotional circular including print and freight contract negotiation, paper procurement, monthly circular printing, and billing.NOTABLE ACHIEVEMENTS: ► Developed and executed a marketing operations roadmap, resulting in the evaluation, selection, and implementation of marketing technology solutions that cut processing time by 60%.► Analyzed and optimized over 1200 creative deadlines annually to gain production efficiencies.► Developed and maintained new digital tech platform to collect, track, and execute the first digital posting of highly versioned circular ads for over 3,000 stores. ► Directed the digital distribution of more than 2,000 versioned ads on Acehardware.com and 3rd party apps.

Hoffman Estates, Illinois, United States

Interacted with Sears management and associates within the Marketing and Business organizations, Independent Sears Authorized Dealer Store owners, and advertising agencies to develop practical, effective marketing solutions for both the Dealer Store owners and Sears.► Manage weekly distribution of 10.6 million circulars in over 1200 newspapers.► Manage final ad check proofing and price verification process of weekly creative.► Directed analysis of 800+ Dealer Stores’ marketing programs eliminating 3.6 million circulars while maintaining key coverage levels to ensure marketing program achieved 52 weeks of advertising during budget reduction.► Designed and facilitated a comprehensive marketing training program to train new store owners on various marketing channels, processes and guidelines used to create their customized marketing programs.► Directed full program circulation refresh of all 2,200 publications used for Dealer Store Marketing.

Downers Grove, Illinois, United States

CLIENT ACCOUNT TEAMS: ⦿ Walgreens⦿ Sears Holding Corp⦿ Home Depot⦿ TJX Companies⦿ Pearle Vision⦿ AT&T⦿ SBC CommunicationsManaged client team consisting of placement coordinators, media associates, auditors, and analysts to perform market analysis, media placement, contract negotiations and financial auditing for client accounts. NOTABLE ACHIEVEMENTS:► Prepared and presented 360-degree multi-channel annual marketing programs including digital, audio, broadcast, cable, newspaper, and direct mail programs.► Developed negotiation strategy for 300+ contracts totaling over $25 million in annual ad spending. ► Negotiated contract savings of $1.4 million for a single client. ► Directed market-analysis of 1,000+ stores Utilizing demographic information resources including census data, lifestyle cluster information, market potential estimates and detailed competitive prospecting information to determine most effective and efficient media buys for client.