Kelly Hugunin Email & Phone Number

Minneapolis, Mn, Us

Portfolia creates investment funds designed for women, backing innovative companies we want in the world for returns and impact. Disrupting the venture capital pattern of who and what gets funded.

Greater Minneapolis-St. Paul Area

Aveus is a strategic healthcare consulting firm. As Vice President, Consulting I led the retention and satisfaction of the firm’s largest account, a Top 20 global pharmaceutical company. Client Management: Responsible for managing $2.4M in contracts. Orchestrated a diverse team across multiple workstreams, including payer and provider research, persona development, journey mapping, and workshop facilitation. Ensured client satisfaction through effective communication, problem resolution, value delivery, strategic insights, and long-term partnership.Customer Experience Strategist: Developed a comprehensive business case to enhance Customer Experience (CX) capabilities, leading the design and implementation of a tailored CX framework organization-wide. Created a CX Maturity Model assessment to benchmark and validate CX impact year-over-year, achieving a significant 20% improvement in maturity in the first year and identifying key focus areas for CX roadmap.Innovation Consultant: Leveraged Human-Centered Design (HCD) and Design Thinking to drive script-writing among hard-to-reach cardiologists for a new market indication. Led a cross-functional team in user research, empathy-building, rapid prototyping, and MVP testing. Achieved a 154% increase in prescribing behavior among cardiologists, establishing this initiative as a key example of the value of Customer Experience (CX).

Greater Minneapolis-St. Paul Area

Sprosty Network is a strategic growth and innovation consulting firm supporting Retail, Consumer IoT, Mobile, Energy and Digital Health Industries.Consumer Insights Lead: Led firm-wide research initiatives, scoping workstreams and partnering with insights vendors to pilot cutting-edge research solutions. Ensured the delivery of actionable insights that informed client strategies and initiatives.Innovation Consultant: Collaborated with client innovation teams to build robust portfolios of new initiatives aligned with key focus areas. Facilitated learning and application of innovation principles and processes in ideation, research, and product development.RetailXelerator (RX) Program Lead: Co-designed and led seven custom accelerator programs for large corporations seeking partnerships with early-stage companies. Managed the sourcing and selection process, developed and delivered curriculum, produced pitch day events, and facilitated organizational onboarding post-pitch.

Greater Minneapolis-St. Paul Area

Marketing leader for New Business Customer Solutions Group, a Best Buy division created to initiate, incubate and execute growth opportunities. Focused on developing new, integrated retail and digital experiences for complex categories that pushed the boundaries of Best Buy's brand reach such as Health & Fitness Technology, Home Energy Management, and an entirely new retail concept for the enterprise. By leveraging consumer insights to design multi-channel consumer experiences and to develop integrated, targeted marketing campaigns focused on content, successfully increased awareness and credibility for Best Buy in new spaces fueling growth for the organization.Notable launches at Retail: Nest Smart Thermostat, Best Buy Smart Home Category, Fitbit, Best Buy Health and Wellness Category

Marketing leader at Walt Disney Records, the music arm of The Walt Disney Company. Drove development and execution of innovative and 'guest'-centered marketing strategies, influenced product innovation and championed digital marketing advancements. Worked enterprise-wide at The Walt Disney Company on integrated campaigns earning 27 gold, platinum and multi-platinum albums.Notable launches in Music: Hannah Montana, High School Musical, Camp Rock, Lizzie McGuire, The Cheetah Girls, Cars Soundtrack, Baby Einstein franchise, Disneymania franchise, Radio Disney Jams franchise and more.

Topeka, Kansas Area

Participated in Corporate Management Associate Program at the nation’s #1 footwear retailer. Managed allocation and distribution of kids’ footwear inventory to 4800 stores in US, Canada, and Puerto Rico. Project managed the development and launch of the company’s first e-commerce website within 6 months igniting my passion for fast-paced project work and collaboration with consultants. Managed marketing for teen segment, Canada stores and accessories category.Notable launches in E-commerce: www.payless.com

Bachelor Of Science (Bs), Marketing

Activities and Societies: Student Alumni Association, Business Council, Kappa Kappa Gamma Sorority

Social Media & Data Analytics For Digital Marketing Certificate, Marketing

Product Marketing Core Certification

Product Marketing Core Certification Modules include: Research, Pricing, OKRs, Personas, Positioning & Messaging, Go-to-Market.