STHousecalls is a fully licensed and insured general contracting company focusing on interior remodeling services. We utilize a process-driven approach to design and construction management that leverages advanced building sciences and process planning to assure client satisfaction and strict adherence to budgets and timelines.

Deliver and execute strategic marketing plans for newly acquired professional services, ecommerce, software and manufacturing businesses in preparation for a future resale.• Rebrand, rename and relaunch businesses based upon new market positioning and desired brand attributes necessary for success.• Develop new corporate internal and external communications programs and messaging to educate and motivate target audiences and increase awareness.• Create new product marketing messages, Digital and Social strategies and new lead generation programs suitable to meet sales pipeline requirements while meeting expected financial cost per lead or cost per acquisition targets. • Restructure internal marketing processes, marketing automation systems, personnel and budgets to facilitate efficient ongoing department operations.• Devise sales enablement strategies, programs and tool sets to maximize sales force effectiveness and expedite sales pipeline throughput.

Financial technology (fintech) and commercial mortgage lending arm of Blackstone Tactical Opportunities division dba B2R Finance, LP, Dwell Finance, LP and Lending.com.• Developed, launched and marketed new loan products while building an entirely new online lending and decision-making platform/website. New product and platform had delivered $165M in new loans in under 7 months. • Designed and developed online lending technology platform (SaaS) which now underpins all new online lending products and services.• Launched new platform and new product within 90 days of employment, after failed attempts in prior to my arrival.• Led Product Marketing Strategy, Lead Generation, Communications and Online Product Development efforts.• Managed staff across product marketing and lead generation functions.• Served as Product Owner and Key Stakeholder in Agile software development environment.

Full Service Marketing Strategy, Communications, Graphic Design, PR and Interactive Marketing Agency serving both B2B and B2C clients. After50 Marketing specializes in helping businesses market to consumers and Baby Boomers over the age of 50.Worked with client leadership teams as “virtual CMO” to develop and execute strategic marketing and business plans. Managed agency P&L, operations and team of 12 staff. Representative Results Achieved for Clients: Challenge: Financial technology/mortgage software (SaaS) firm needed to grow in a contracting, hyper-regulated market. Result: Uncovered hidden technology “gem” within company and repositioned firm into category leader and technology pioneer. Company’s sales success, major national clients and newfound reputation/prominence grown through aggressive PR led to acquisition.Challenge: Successful software engineering consultancy needed to diversify outside of domestic core market in face of industry recession. Result: Re-named, re-branded and re-positioned firm with new messaging, targets and value propositions shifting almost 40% of new business revenue into technology, telecomm, aerospace and defense industries, both domestic and international.Challenge: Niche professional services publisher experienced limited new customer growth.Result: Launched on-line sales channel, ecommerce website and on-line/off-line marketing and advertising campaigns to increase new customer acquisition 34%. Challenge: Financial advisory firm sought to penetrate untapped cultural markets.Result: Executed values/culture-driven marketing strategy with unique targeting, messaging, direct mail and advertising programs attracted high-value customers with a 300% ROI. Challenge: General practice law firm needed to grow revenue while still maintaining the highest levels of integrity and honesty. Result: Spun off new DBA to target “elder law” market space. Annual growth rate exceeds 18% per year for last 5 years.