Kelly Lania Email & Phone Number

Brooklyn, New York, United States

New Jersey, United States

-Drove business growth and acquired positive results for 30+ beauty (cosmetics/skincare/fragrance/haircare) and grocery clients at strategic wholesale and retail partners by delivering on business initiatives though forecasting, negotiating, promotional strategies, and analytics. -Achieved 90% sell through rate and gained incremental $250K by presenting and securing 9 holiday items to retailer. -Nominated by VP for the 2022 Top Women In Grocery – Rising Star Award, Presented by Progressive Grocer.

Greater New York City Area

-Primary contact between full service advertising agency and business owners for all campaign objectives (creation of creative briefs), site messaging and timeline expectations to ensure optimal customer experience for multi-cultural platform. -Owned, tracked, and analyzed production budget for Prudential's Individual Solutions Group. -Developed and implemented training toolkits for 2K+ field team members.

Wayne, New Jersey

-Identified marketing and brand strategy campaigns for Babies “R” Us ($2.2B annual sales) by partnering with key stakeholders to translate business and consumer needs into highly engaging 360 promotional campaigns. -Responsible for ensuring all campaign strategies and messaging were planned within $65M marketing budget and executed flawlessly.-Orchestrated weekly status meeting with 25+ key stakeholders to align on strategy, timeline, promotions, and results

Wayne, New Jersey

-Supported $350M in annual sales in omnichannel business totaling over 2K consumer products and 90+ vendor relationships. -Conducted market research to develop, design and execute limited edition baby wipes program resulting in 85% sell through. -Responsibilities included managing internal/external relationships, planning promotions, marketing activations, lifecycle management, conducting line reviews and assortment selections.

Wayne, New Jersey

-Attained record high growth (10% over a 6 month period) in registry creates by owning submission process and asset review for all print and digital marketing collateral in support of the launch of a new corporate initiative. -Created training content and monthly newsletter to educate 5K instore team members on product knowledge and best practices. -Researched industry trade shows and recommended events based on cost-benefit analysis.-Revamped email series by tracking competitors, evolving loyalty components, and conducting UAT

Greater New York City Area

Planned, executed, and evaluated social media campaigns to attain consumer engagement through product placement and influencer partnerships.

Warren, Rhode Island

-Developed content calendar and wrote copy to be used in Editor-in-Chief's weekly blog posts. -Oversaw planning, styling and merchandising of photoshoots to ensure imagery reflected brand theme.-Supported national sales team with generating leads for the ultra-exclusive Platinum List.