Karina Hranisavljevic Email & Phone Number

Madrid, Es

New York, United States

Oversee Planning department Reports to the C-suite

New York

Oversee the Planning Department for the HMS group (brands: Amika, Eva NYC and PYT).Sales forecast, budgeting, demand/POs, product strategy

Greater New York City Area

Sales forecast, budgeting, demand/POs, product strategy

Greater New York City Area

Responsible for Planning, Allocation and MFO Buy for Outlets - America.Responsible for the Outlet division. Report to VP of Planning for budgeting, forecast, sales plan, inventory flow. Report to COO in regards of purchasing and merchandising, OTB, pricing and promotions. Responsible to coordinate various departments for all Outlet initiatives: Marketing, PR, Communications, Merchandising, HQ (Italy), Finance, Logistics, Operations.Achievements: MFO (Made for Outlet revenue increase of +75% in 2016 over 2015, and +94% in 2017 over 2016). Successfully developed new basic categories including coats, suits, shirts and leather goods.

New York

Planner for Menswear and Childrenswear

New York City, Stati Uniti

Support planning and buying in the apparel divisions: Women’s, Men’s and Children’s. Unification and alignment across the reporting and processes in the different brands. Tasks based on OTB, purchase forecasts, sales, door option ranging, markdowns, among others.

New York

Responsible for the allocation and distribution of the product for the Americas in the Menswear division.

Toronto, Canada

On-site merchandiser and allocator for the Canada. Maintain accurate merchandise selection and execute re-distribution of the product based on sell troughs and market trends in order to increase profitability and maximize sales potential. Support any other areas of analysis i.e. collaborated with the operations department to study the BOHFOH usage and opportunities for Canada.Achievements: Developed new ways to organize certain categories in the BOH and FOH (especially accessories) for a more accurate inventory maintenance and efficient client service. Put in place programmed transfers between the Canadian stores.

Perugia Area, Italy

Reporting to the Commercial Director, manage the operations of Biò Fireplace for the opening and expansion to Europe and Canada, implementing strategic and operational plans for the company, while managing execution and measuring results. Support to the board of directors in building the brand: selection of the products, brand building, merchandising strategies, category management and team development.Achievements: 35 Active accounts, 4 Agents, 2 KAM. Increased revenue by 12% (average) in the new markets. Managed the operations and logistics for the opening of the first non-European market (Canada).

Alicante, Spain

Responsible for Italy (3rd largest market worldwide) and Eastern Europe (Slovenia, Montenegro, Croatia, Serbia, Hungary, Czech Republic and Slovakia), managing a total budget of over €20 million and more than 110 stores. Experienced in: distribution, logistics, product adaptation, replenishment and transfers, purchasing, planning, pricing, consumer behavior research, budgeting, communication headquarters-country stores, store openings.Achievements: Increased revenue by 23% (over 450.000 €) in Italy on the Fall/Winter 08 against previous season. Achieved to find a better transportation company for Italy, decreasing expenses by more than 30%. Helped to develop the strategy (from the product management side) to open more than 60 stores, some of which were “new countries” for the company such as Slovakia, Croatia and Montenegro. Aimed and exceeded the target seasons' sales for every country.

Direct Marketing

Crash-course for e-marketing executives

Business Program, Business

- Winner of SMEE Scholarship for the exchange program (3 chosen from more than 300 candidates) - Internship in the company “Executive.

Marketing Program, Marketing

- Winner of Socrates-Erasmus Scholarship for the exchange program

Advetising And Communications

- Winner of Bancaja Bank Scholarship, 2005 - Best international student’s grade at the admittance of the university (2001)