Marketing Consultant
Current-Oversee former Ipsos teams on writing brand strategy, consumer insight and campaign performance analysis reports to help clients identify current brand positioning and development opportunities
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Kelly Li is listed as Account Manager | Digital Strategist | Brand Marketing | Market Research at Freelance, based in Markham, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Kelly Li.
Kelly Li previously worked as Marketing Consultant at Freelance and Senior Research Manager at Ipsos. Kelly Li holds Honours Bachelor Of Business Administration (B.B.A.), Marketing from York University.
Kelly Li is a Account Manager | Digital Strategist | Brand Marketing | Market Research at Freelance. She possess expertise in microsoft excel, microsoft word, powerpoint, english, cantonese and 13 more skills. She is proficient in Mandarin. Colleagues describe her as "I had the pleasure to join We Are Social about the same time as Kelly and had a unique opportunity to observe her professional growth at the company during that time. I was impressed by Kelly’s ability to handle any situation calmly and patiently, even with the toughest clients, in the highly fast-paced China’s digital environment. Despite time pressure and short deadlines, she was always able to deliver insightful and creative proposals. Her ability to explain complex ideas and executional plans in a friendly and easily understandable manner was impeccable and highly valued by the team and management. Any organization would be lucky to have Kelly as their team-member." and "Kelly was a solid account manager with excellent project management skills, comprehensive understanding about China’s social media landscape and great attention to details to make our social campaigns launch on time in full."
Listed skills include Microsoft Excel, Microsoft Word, Powerpoint, English, and 14 others.
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Toronto, Ontario, Canada
-Oversee former Ipsos teams on writing brand strategy, consumer insight and campaign performance analysis reports to help clients identify current brand positioning and development opportunities
-Launched partnership program consisting of 230 local research companies across 5 continents to improve Ipsos China internal workflow process by min. 3 days-Also served brands Vivo, Honda, Nestle, L’Oréal, Hennessy and Pedigree
-UNDER ARMOUR - #KNOWQUITTING - GLOBAL CAMPAIGN MANAGEMENTFull management of localising the global campaign into China with an internal creative and account team of 10 and external stakeholder teams of <30. The initiative included partnership with JoyRun app, Weibo influencer marketing, content plan creation, UA “midnight runners” club initiative, paid.
-Lead in 1M budget influencer recruitment for the Acer Swift 7 #DareToBeSwift campaign. The three short films were awarded the Special Award for Innovation at China’s Top Digital Awards in On Youtube, video series had over 1M views. -Nominated by Group Account Director and approved by North Asia Regional Managing Director, I was awarded employee of the.
-Recruited by my former LongXi Awards employer, Jimmy Lam (former Chief Creative Officer at DDB China)
LongXi Awards is the only Chinese language advertising award recognised by world-renowned indexes like World Creative Rankings (The Big Won) and WARC Rankings (The Gunn Report). For 23 years now, the award aimed to recognise outstanding creative works that embodied elements of vibrant Chinese culture, setting the standard for creativity and effectiveness.
-Collaborated with Kuala Lumpur local media, Sin Chew Daily, to host an introductory forum of over 100 people. Many of Malaysia’s top advertising companies and media attended, which resulted in securing future 50k sponsorship funds and promotion in that new region.
Founded in 2008, the company provides free lifestyle content to expat readers through digital and print. They regularly publish Expat Parent Magazine, Southside Magazine, Mid Levels Magazine, Sai Kung Magazine and The Schools Guide.-Launched first English e-newsletter for newly published Expat Parent magazine which had 70% more open rates and five times.
Transferred to York University.
2008-2009 Vice President of Prom Committee 2007-2009 Member of Badminton and Table Tennis Club 2007-2009 Member of Community Service Club.
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Kelly Li works for Freelance.
Kelly Li is listed as Account Manager | Digital Strategist | Brand Marketing | Market Research at Freelance.
Kelly Li is based in Markham, Ontario, Canada while working with Freelance.
Kelly Li has worked for Freelance, Ipsos, We Are Social, J&A Communications, and Longxi Awards.
You can use AeroLeads to view verified contact signals for Kelly Li at Freelance, including work email, phone, and LinkedIn data when available.
Kelly Li holds Honours Bachelor Of Business Administration (B.B.A.), Marketing from York University.
Kelly Li is listed with skills including Microsoft Excel, Microsoft Word, Powerpoint, English, Cantonese, Creativity, Teamwork, and Time Management.
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