Kelly Wright Email & Phone Number

Herndon, Va, Us

- Leads field marketing team to execute impactful demand generation campaigns, resulting in 14K qualified leads and $105.5M MOP in '24.- Optimizes user interactions for timely lead follow-up and diligently tracks conversions throughout the sales/marketing funnel in SFDC.- Directs team to execute comprehensive event plans with budget allocation, communications strategy, and partner marketing.- Cultivates relationships and manages cross-functional collaboration, aligning marketing initiatives with customer needs and sales strategy.- Oversees team managing 10+ OEM partnerships and $3M+ in marketing development funds through strategic thought leadership.

Columbia, Maryland, Us

- Developed integrated marketing and communication strategies for client portfolios, driving user activation and engagement rates. - Launched new marketing initiatives, such as a sweepstakes program, increasing app downloads by 3% per client.- Evaluated campaigns and collateral, optimizing future strategies.- Served as a subject matter expert for clients; developed high-touch campaigns based on target audience and program goals. - Implemented digital asset management tools for resource sharing.

Columbia, Md, Us

- Delivered campaign strategies and tactical plans across multiple platforms; led marketing team through execution.- Directed website overhaul by revamping content, building customer journeys, creating targeted personas, defining brand identity and positioning, and researching competitors.- Co-authored Events Hub app; collaborated on structure, UI/UX enhancements, launch strategy, and promotion.- Enhanced marketing collateral by designing effective copy and visuals for internal and external communications.

Baltimore, Md, Us

- Developed a digital marketing strategy aimed to increase brand awareness and e-commerce traffic to boost sales.- Amplified community engagement; increased social media following by 22% and email marketing outreach by 70%.- Managed e-commerce website, curating content to effectively communicate the brand's story.- Analyzed website data, social media insights, and email metrics to enhance user experience and drive engagement.- Co-authored a brand style guide and provided creative direction for all in-house photography.

Columbia, Md, Us

- Directed a team of six content specialists, guiding strategic objectives, managing deadlines, and setting priorities.- Created integrated marketing campaigns, aligning initiatives with service lines and the brand identity of each hospital.- Evaluated website user experience and functionality to recommend improvements; conducted A/B testing and heat mapping, researched SEO best practices, and established customer journeys.- Developed a social media editorial calendar, crafted engaging copy and graphics, and managed online reputation.

Silver Spring, Md, Us

- Implemented an innovative social media strategy and editorial calendar, increasing social engagement by 65%.- Directed the GSSCC Young Professional’s Network, focusing on business development and networking.- Transformed the B2B website by developing new content and establishing brand guidelines.- Designed various promotional materials to drive community awareness, including event flyers, workshop invitations, social media graphics, and weekly e-newsletters.- Managed 40+ annual networking events, overseeing logistics, sponsorships, promotion, and follow up.

- Maryland CASA • Winter 2014 – 2015 (Contract)- Maryland Live Casino • Fall 2014 (Contract)- Towson Chamber of Commerce • Spring 2014 (Contract)- Towson University Career Center • Winter 2012 – 2014 (Contract)- AOL • Summer 2013 (Internship)- Curry Printing & Copy Center • Spring 2013 (Internship)- Lockheed Martin • Summer 2009 (Internship)