Kelly Wright

Kelly Wright Email and Phone Number

Accelerating Business Growth with Data-Driven Strategies and High-Impact Marketing Campaigns @ Iron Bow Technologies
Kelly Wright's Location
Gaithersburg, Maryland, United States, United States
Kelly Wright's Contact Details
About Kelly Wright

Strategic marketing leader with 10+ years of experience delivering impactful communications, optimizing user experiences, and driving engagement. Proven track record of transforming campaigns, achieving goals through data-driven insights, and driving revenue growth. Eager to leverage leadership skills to foster innovation, accelerate team success, and support organizational growth.Areas of Expertise:- Leadership & Team Management- Digital Marketing- Communications & Storytelling- Strategic Planning & Execution- Brand Identity & Development- Campaign Planning & Execution- Demand Generation- Data Analysis & Optimization- Web & Graphic Design- Budget Planning & Management- Strategic Partnership Growth- Copywriting & Content Creation

Kelly Wright's Current Company Details
Iron Bow Technologies

Iron Bow Technologies

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Accelerating Business Growth with Data-Driven Strategies and High-Impact Marketing Campaigns
Website:
ironbow.com
Kelly Wright Work Experience Details
  • Iron Bow Technologies
    Director Of Field Marketing
    Iron Bow Technologies Feb 2023 - Present
    Herndon, Va, Us
    - Leads field marketing team to execute impactful demand generation campaigns, resulting in 14K qualified leads and $105.5M MOP in '24.- Optimizes user interactions for timely lead follow-up and diligently tracks conversions throughout the sales/marketing funnel in SFDC.- Directs team to execute comprehensive event plans with budget allocation, communications strategy, and partner marketing.- Cultivates relationships and manages cross-functional collaboration, aligning marketing initiatives with customer needs and sales strategy.- Oversees team managing 10+ OEM partnerships and $3M+ in marketing development funds through strategic thought leadership.
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  • Welldoc
    Digital Marketing & Engagement Manager
    Welldoc Jul 2021 - Jan 2023
    Columbia, Maryland, Us
    - Developed integrated marketing and communication strategies for client portfolios, driving user activation and engagement rates. - Launched new marketing initiatives, such as a sweepstakes program, increasing app downloads by 3% per client.- Evaluated campaigns and collateral, optimizing future strategies.- Served as a subject matter expert for clients; developed high-touch campaigns based on target audience and program goals. - Implemented digital asset management tools for resource sharing.
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  • Havtech
    Marketing Brand Manager
    Havtech Jan 2020 - Jul 2021
    Columbia, Md, Us
    - Delivered campaign strategies and tactical plans across multiple platforms; led marketing team through execution.- Directed website overhaul by revamping content, building customer journeys, creating targeted personas, defining brand identity and positioning, and researching competitors.- Co-authored Events Hub app; collaborated on structure, UI/UX enhancements, launch strategy, and promotion.- Enhanced marketing collateral by designing effective copy and visuals for internal and external communications.
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  • Tessemae'S
    Digital & Social Media Manager
    Tessemae'S Jan 2019 - Jan 2020
    Baltimore, Md, Us
    - Developed a digital marketing strategy aimed to increase brand awareness and e-commerce traffic to boost sales.- Amplified community engagement; increased social media following by 22% and email marketing outreach by 70%.- Managed e-commerce website, curating content to effectively communicate the brand's story.- Analyzed website data, social media insights, and email metrics to enhance user experience and drive engagement.- Co-authored a brand style guide and provided creative direction for all in-house photography.
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  • Medstar Health
    Regional Digital Marketing Lead
    Medstar Health Jul 2016 - Jan 2019
    Columbia, Md, Us
    - Directed a team of six content specialists, guiding strategic objectives, managing deadlines, and setting priorities.- Created integrated marketing campaigns, aligning initiatives with service lines and the brand identity of each hospital.- Evaluated website user experience and functionality to recommend improvements; conducted A/B testing and heat mapping, researched SEO best practices, and established customer journeys.- Developed a social media editorial calendar, crafted engaging copy and graphics, and managed online reputation.
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  • Greater Silver Spring Chamber Of Commerce
    Programs & Online Presence Manager
    Greater Silver Spring Chamber Of Commerce Feb 2015 - Jul 2016
    Silver Spring, Md, Us
    - Implemented an innovative social media strategy and editorial calendar, increasing social engagement by 65%.- Directed the GSSCC Young Professional’s Network, focusing on business development and networking.- Transformed the B2B website by developing new content and establishing brand guidelines.- Designed various promotional materials to drive community awareness, including event flyers, workshop invitations, social media graphics, and weekly e-newsletters.- Managed 40+ annual networking events, overseeing logistics, sponsorships, promotion, and follow up.
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  • Marketing, Web Development & Graphic Design
    Internships & Contracts
    Marketing, Web Development & Graphic Design Jun 2009 - Feb 2015
    - Maryland CASA • Winter 2014 – 2015 (Contract)- Maryland Live Casino • Fall 2014 (Contract)- Towson Chamber of Commerce • Spring 2014 (Contract)- Towson University Career Center • Winter 2012 – 2014 (Contract)- AOL • Summer 2013 (Internship)- Curry Printing & Copy Center • Spring 2013 (Internship)- Lockheed Martin • Summer 2009 (Internship)

Kelly Wright Skills

Social Media Dreamweaver Indesign Web Design Microsoft Office Illustrator Graphic Design Advertising Adobe Creative Suite Photoshop Marketing Powerpoint Wordpress Leadership Microsoft Word Css Illustration Typography Logo Design Social Networking Social Media Marketing Facebook Microsoft Excel

Kelly Wright Education Details

  • Towson University
    Towson University
    Double Major: Computer Information Systems And Art + Design

Frequently Asked Questions about Kelly Wright

What company does Kelly Wright work for?

Kelly Wright works for Iron Bow Technologies

What is Kelly Wright's role at the current company?

Kelly Wright's current role is Accelerating Business Growth with Data-Driven Strategies and High-Impact Marketing Campaigns.

What is Kelly Wright's email address?

Kelly Wright's email address is ke****@****ech.com

What schools did Kelly Wright attend?

Kelly Wright attended Towson University.

What skills is Kelly Wright known for?

Kelly Wright has skills like Social Media, Dreamweaver, Indesign, Web Design, Microsoft Office, Illustrator, Graphic Design, Advertising, Adobe Creative Suite, Photoshop, Marketing, Powerpoint.

Who are Kelly Wright's colleagues?

Kelly Wright's colleagues are Bill Mcarthur, John Mcgloughlin, David Yanez, Andrew Sabonis, Will Wharton, Stefanie Hoover, Christopher Ward.

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