Kelly Barnes Email & Phone Number

Troy, Mi

Southfield, Mi

Detroit, Michigan

Led, planned, managed and implemented all aspects of company communications and public relations initiatives to ensure alignment with business objectives. Responsibilities included:► Internal Communications — developed plans, tactics and content that informed and engaged employees. Partnered with senior leaders and HR in the development and implementation of agency and employee initiatives, including town halls, events, policies, procedures, onboarding, training, diversity, performance measurement, social responsibility, etc. ► Executive Communications — worked closely with C-suite executives to develop messaging and key communications elements, including internal/external correspondence, speeches, talking points, videos, and media interviews. ► Public Relations — drove PR strategy and execution to elevate visibility of agency profile, news, key initiatives and thought leaders. From proactive planning and pitch development to reactive reputation management, developed key messaging and managed media relations to enhance industry reputation. ► Social Communications — guided the strategy and optimization of company’s social channels to enhance public perception and engage with online communities; developed content to extend the agency’s brand story in both established and emerging channels.► Crisis Communications — led the company’s crisis management team in establishing and communicating safety protocols, developing business continuity plans and managing issues/crisis.► Community Partnerships — liaison for community relations, partnerships and charitable initiatives. ► Team Leader — managed a team of three in the development of cross-platform content and execution, departmental innovation and personal performance improvement.

Created custom web-based presentations for the purpose of communication, marketing, and e-learning. Responsibilities included:► Finance and operations including company formation, accounting, purchasing, and website development► Product development including script writing, instructional design, graphic design and development, audio recording and editing► Email marketing including list development/maintenance and message development and distribution

► Managed communications flow of the Chairman’s office, including extensive writing of correspondence to key stakeholders (clients, parent company, direct reports, and employees), speeches, reports, and presentations► Acted as a liaison between the Chairman and his executive staff► Ensured preparedness of materials for meetings the Chairman held and attended, including preparing meeting notices, agendas and supporting materials for monthly Executive Committee and annual Board of Directors meetings; attended meetings to record minutes► Planned client events, executive off-site meetings and all employee meetings/events► Managed highly confidential company and employee information

Positions included:► Vice President, Office of the President, COO► Vice President, Administration► Executive Secretary to the President