Kelly Mcgrath Email & Phone Number

Saint Paul, Mn

Xcel Energy Center

EFFECTIVE LEADERDirect team of six high achieving marketing, communications, and sales professionals. Member of Event Leadership Team focused on strategic planning and execution of 150-200 annual events. Leader of Service First Strategy and Communications Team focused on providing exemplary internal and external customer experiences.Recognized as 2019 Woman of Inspiration by Twin Cities WISE (Women in Sports and Entertainment)MARKETING, SALES AND COMMUNICATIONSPossess a unique combination of direct sales expertise combined with ability to plan and execute detailed marketing and publicity campaigns with the goal of maximizing revenue. Responsibilities include:• Development of marketing, sales and public relations campaigns from creation to execution• Supervise creation and implementation of venue’s social media initiatives across multiple platforms• Promotional events and media stunts to garner earned media• Project manager for venue website from creation to content• Skilled in media planning, negotiating, buying, trade media allocation• Media trained spokesperson skilled in crisis communications• Write and edit content for website, newsletters, press releases, social media, etc.• Manage annual media buys of approximately $950,000 and internal operating budget of $400,000• Manage database marketing campaigns (120,000+ subscribers) PROJECT MANAGEMENTLynch pin role for national, regional, and local events responsible for strategic direction and management of all aspects of event marketing, promotions, advertising, merchandising and revenue development. Lead community engagement, public relations, social media strategy and sales programs which resulted in record attendance and revenue.Significant events:*2016 and 2008 U.S. Figure Skating Championships*2018, 2011 and 2002 NCAA Men's Frozen Four*2011 and 2006 USA Gymnastics Championships*2008 Republican National Convention*2004 NHL All-Star Weekend*2004 World Cup of Hockey

Director of Sales Managed all aspects of ticket sales and service department including hiring and training of account executives, goal setting, policies, budgeting, marketing collateral and lead generation.2003 – 2005Promoted to Director of Sales and MarketingGroup Sales ManagerEstablished group and corporate sales department for expansion hockey team and all arena events.2000 – 2003Promoted to Director of Sales

Minneapolis St. Paul Business Journal

Account executive responsible for new business development, cultivating sponsorship revenue and expanding revenue opportunities. Produced annual growth in assigned categories. Recognized nationally for communication and presentation skills. Promoted to training manager for new account executives.

Managed group and corporate sales for all productions and continually producing sold-out houses. Introduced corporate concierge program and expanded prospective database. Increased group sales annually. Managed sales staff. Set budgets, goals, reviews. Contributed to marketing strategy.