Kelly Weber Email & Phone Number

Kansas City, Mo, Us

Greater St. Louis Area

Greater St. Louis Area

Greater St. Louis Area

8157 Big Bend Blvd, Webster Groves, Mo

Creative Direction- Developed brand strategy (brand identity, color theory, retail design)- Established target market and pricing strategy- Created and executed social media content (Facebook, Instagram, Pinterest)- Made all promotional emails and analyzed ROI using Mailchimp- Managed ad/promotional budget- Planned and directed all photoshoots - Worked closely with and managed collaborations with micro-influencers Vice President of Merchandising- Designed and developed Women’s product assortments by analyzing consumer and market trends- Created mood board, trend analysis and color/texture theory for women's collections- Oversaw procurement process and production schedule- Communicated daily with manufacturing partners regarding production- Managed sample development (production schedule, sample review and the updates needed)- Planned inventory to maximize profitability by identifying market trends and predicting consumer demand- Analyze sales, inventory flow and merchandise strategies - Planned and executed quarterly promotions to drive sales- Designed first retail store and visual merchandise - Plan and oversee in-store procedures and sales goals

I spent my summer at Payless learning the ins and outs of the Global Footwear Industry, along with the skills required of a Merchandise Analyst and Planner. I worked with a group of 10 interns on a 5 week project regarding how Payless can Gain Millennial Market Share; including strategies to update its Social Media Platforms and create a brand image that resonates with the Millennial Customer. The last 5 weeks were spent on a Merchandise Planning project regarding Accessory Merchandise Productivity. I gained invaluable work and life experience and highly recommend this internship program to aspiring retail merchandising majors.

Kirkwood, Missouri

Assist customers with buying decisions, fitting rooms and check out. Provided personal styling opinions, contributed to marketing through social media (instagram, snapchat), assist with store merchandising, manage back stock, open/close store on a daily basis and close down registers.

St. Louis Galleria Mall

Assisted customers with style choices, provided add-ons, helped with purchasing decisions and check-out. Styled and dressed mannequins, merchandised store, styled and dressed employees for social media advertising. Opened and closed the store, counted money, filed sales reports.

Textile And Apparel Management And Business Minor, Fashion Merchandising And Marketing, Junior

Activities and Societies: Pi Beta Phi, Mizzou Student Suicide Prevention Coalition Director, Odyssey writerDesigned apparel for Pi Beta.

Education record

Activities and Societies: The Kirkwood Call Newspaper, KHS Varsity Dance Team, FIDM sponsored Fashion Club