Kelly Raino Email & Phone Number

Toronto, Ontario, Canada

Create and manage cost-effective direct mail campaigns to acquire and retain donors and maximize channel revenue. Write comprehensive marketing campaign briefs. Work closely with creative agency to produce compelling content to engage donors. Develop segmentation and contact strategy to increase response rates. Continuously report on campaign results and recommend improvements. Utilize Salesforce data to create successful campaigns.

Toronto, Ontario, Canada

Produced quality direct mail programs to acquire paid customers. Managed quarterly win-back campaigns to lapsed subscribers. Created comprehensive creative briefs for Advertising Agency. Quality control for data used for all mailings. Assisted in updates to al creatives as part of re-branding campaign. Promoted digital features and benefits of the Sirius XM service.

Toronto, Canada Area

Created enrolment guides for members of group pension plans. Managed the retirement plan content that will appear on member website. Helped members gain a strong understanding of their workplace plans, including products offered, enrolment/contribution requirements and member responsibilities. Developed a firm understanding of all aspects of financial products offered through workplace plans, including DCPPs, RRSPs, TFSAs, NREG and other savings plans.

Toronto, Canada Area

Managed successful targeted marketing initiatives to build consumer brand loyalty through sound business plan and campaign strategies. Developed successful acquisition campaigns across multiple channels, including direct mail, digital marketing, email, search, print ads, partnerships to build customer base. Campaign analysis to optimize performance and identify new strategies. Project manager working with cross-functional team members to achieve objectives. Prepared effective campaign briefs, budget forecasts and results/testing overviews. Built successful partnerships

Toronto, Canada Area

Demonstrated direct marketing expertise by managing acquisition programs for all the TC Media brands including Canadian Living and Style at Home. Executed marketing campaigns that support revenue/expense targets. Collaborated in the creative development of all marketing materials. Assisted with conversion efforts to a new circulation database to achieve more reliable forecasting and customer metrics.

Toronto, Canada Area

Planned all new member acquisition activity for 10 national book clubs with a yearly budget of more than $8 million. Managed all direct mail and email campaign data work and letter shop approvals. Successfully negotiated media placement and buying to ensure fair rates and reach of target market. Used extensive writing, copy editing and mechanical proofing skills for all print advertisements, direct mail packages, package enclosures and various other printed material to ensure alignment with creative brief and proper brand messaging.