Kelly Williams Email & Phone Number

United Kingdom

Supporting Celegence’s vision to be the premier niche provider of regulatory services and solutions that improve outcomes for the life sciences industry. Responsible for ensuring all marketing activities align with strategic objectives, by implementing, monitoring and optimising marketing campaigns.

West Midlands, England, United Kingdom

Responsible marketing and communications targeting C-suite contacts in local government. Collaborated with global internal teams and managed relationships with external partners to deliver impactful joint campaigns and events.Highlights:• Responsible for a revenue target of £4.6m. Achieving 132% of lead generation target in six months.• Developed content and event-driven marketing programmes, including nurture campaigns (creating 36 new C-level relationships in a year)… Show more Responsible marketing and communications targeting C-suite contacts in local government. Collaborated with global internal teams and managed relationships with external partners to deliver impactful joint campaigns and events.Highlights:• Responsible for a revenue target of £4.6m. Achieving 132% of lead generation target in six months.• Developed content and event-driven marketing programmes, including nurture campaigns (creating 36 new C-level relationships in a year), publication of a local government thought leadership report, delivery of leadership forum events for executive leaders.• Managed marketing budget, ensuring ROI.• Regularly prepared board-level reports.• Implemented and executed an ABM programme for major accounts.• Managed and mentored a team member to foster collaboration and professional growth.• Won Computing's Tech Marketing & Innovation Award for Content Marketing Campaign of the Year (2018). Show less

West Midlands, England, United Kingdom

• Go-to-Market planning and execution for four business units concurrently, supporting new business, cross-sell, upsell and customer retention opportunities for various local government software products.• Planning and delivering cross-channel campaigns for product launches, new modules and product roadmaps.• Responsible for end-to-end campaign management from content creation, web, email, digital, PR and events, to analysis, optimisation, and reporting.• Direct line management.

West Midlands

Led marketing for a multi-brand car dealership group with seven franchises, handling everything from press and digital advertising to event management and direct mail.Highlights:• Developed and executed tailored marketing plans for each dealership, considering individual brand requirements.• Coordinated press advertising, negotiated space, and liaised with agencies for artwork.• Organised on- and off-site events, including product launches and ride & drive days.• Managed… Show more Led marketing for a multi-brand car dealership group with seven franchises, handling everything from press and digital advertising to event management and direct mail.Highlights:• Developed and executed tailored marketing plans for each dealership, considering individual brand requirements.• Coordinated press advertising, negotiated space, and liaised with agencies for artwork.• Organised on- and off-site events, including product launches and ride & drive days.• Managed direct mail campaigns for new business, upsell and retention, as well as day-to-day communications such as service reminders.• Established partnerships for reciprocal marketing activities.• Developed digital strategy, including company website and online advertising.• Creative use of alternative media, including poster sites, plasma screens, and local sponsorship.• Prepared and presented reports to the management tea Show less

Brierley Hill, West Midlands

Account Manager in the Relationship Marketing department of a full-service marketing agency, focusing on innovating relationships between brand owners, retailers, and their customers.Highlights:• Prospect targeting using various profiling and segmentation methods, as well as data mining.• Creation and management of lead generation & CRM programmes, involving data purchase, database build & management, direct mail, email & SMS campaign management, inbound & outbound telemarketing… Show more Account Manager in the Relationship Marketing department of a full-service marketing agency, focusing on innovating relationships between brand owners, retailers, and their customers.Highlights:• Prospect targeting using various profiling and segmentation methods, as well as data mining.• Creation and management of lead generation & CRM programmes, involving data purchase, database build & management, direct mail, email & SMS campaign management, inbound & outbound telemarketing campaigns.• One lead generation programme for a leading mobile phone network which achieved 153% of target within the first month.• Management of market research projects including mystery shopping, focus groups, consumer satisfaction surveys, etc.• Directly managing one team member. Show less

Ba (Hons), European Languages And Business Studies, 2:1

Languages - Spanish and French Business modules included: Information Technology, Economics, Marketing, Corporate Strategy, Accounting.

Education record