Kelly Gaines Email & Phone Number

Winter Park, Fl, Us

Winter Park, Florida, United States

Winter Park, Florida, United States

Responsible for developing a strategic marketing and communications plan for the school that supports the organizational strategic plan and the vision of the school; Responsible for developing, managing, and executing the marketing and communications initiatives. Supports and collaborates with enrollment and advancement colleagues in the protection, promotion, and enhancement of the brand's reputation. Develop and integrate a broad range of public relations, marketing and communications activities related to the strategic direction and positioning of the school; Interacting significantly with all constituents internal and external to the school community. Responsible for developing all integrated communications, and for marketing products and services in all internal and external media, to include newsletters and other print publications, Web, e-news, social media and other digital communications.

Winter Springs, Fl

Plans and executes all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Responsible for designing, building and maintaining our social media presence. Manages all Facebook/Google/Yelp Reviews. Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Regularly identifying new trends and insights, and optimizing spend and performance based on the insights. Plan, execute and measure experiments and conversion tests. Conducts general market research to keep abreast of trends and competitor’s marketing movements. Conducts customer satisfaction survey campaigns to increase retention efforts. Complete overhaul of the company's web site. Collaborating with agencies and other vendor partners. Provides thought leadership and perspective for adoption where appropriate.

Catonsville, Md

Full responsibility over day to day Center operations. Maximizing student enrollments on a monthly basis. Finding solutions for and executing best marketing practices to increase buzz and awareness of Sylvan Learning throughout Baltimore, MD. Consistently delivering platinum level service to students and families. Directing the sales process of new and potential enrollments, including initial inquiries and conferences with parents. Writing and recommending goal-based programs for Sylvan students, as well as monitoring programs for performance. Managing Center’s performance, including revenue, expenses and tuition collections. Recruit, train, and manage Center employees.

Bethesda, Md

The Product Manager is the business lead for the ongoing management of IB products, and in particular the CP and DP, and is responsible for leading the design and development of new, innovative products and services that emerge as the result of the IB’s strategic plan for years 2015 through 2020. Strategic Development and Oversight• Developed robust business plans that rigorously tested and examined the viability of new product proposals and ideas.• Assisted in the development and oversight of the strategic product development plan with timing of delivery and global marketing strategies (in collaboration with Product Marketing), to ensure projected growth is achieved.• Coordinated the oversight of ongoing activities, including prioritizing those activities; facilitates relationships with internal stakeholders; develops relationships with external and potential partners.Strategic Alignment• Ensured alignment between the organisation’s strategic goals and objectives with those of the product and its constituent components.• Worked alongside regional teams to develop market insights that have been used in the continuing development of DP and CP.• Worked alongside Product Marketing to focus campaigns to improve benefits realization.Product Management• Lead and coordinated the product launch through the development and communication of the Product Launch Plan and the management of the product launch.• Coordinated post-launch product management activities including: win/loss analysis, product gap analysis, reporting.Communications and Marketing• Ensured, in collaboration with Product Marketing, that a product marketing strategy and marketing and communication plan is in place which includes: product positioning and pricing, market positioning, and product perception/recognition. Stakeholder Management• Ensured highly effective external stakeholder relationships, working with and through key divisions, regional offices and communications and marketing.

Bethesda, Md

A Product Manager at the IB since April 2015, Kelly facilitated the next generation of the Career-related Programme across departments in the IB. In addition to co-designing and executing the CP’s business strategy as the programme underwent rapid expansion, Kelly was responsible for building external partnerships with governmental organizations and universities, securing agreements with credentialing organizations and other non-profits, and serving as the central hub who liaises with all other IB departments regarding the CP.*Working to increase access of students into the IB Community*Reduce barriers for those schools that want to offer the IB Career-Related Programme*Working to improve the IB CP so that more schools want to offer the CP to their students*Collaborating with BOTH colleges/universities and industrial organizations around the world to create career pathway packages for better service to our new and existing IB World Schools* Manages the planning, design, execution, control and risk of business functions and delivery of products and services for the Career-related programme* Identify opportunities for new products and services* Providing support, guidance and direction to both internal and external stakeholders* Responsible for the identification of market trends that present the IB with suitable opportunities* Responsible for continuous competitor analysis, product marketing, product launch management and coordinating and communicating the product launch plan.

Mclean, Va

Responsible for managing various retail sales programs and managing the system set-up and all reporting requirements for both secondary and collegiate education programs. Collaborate internally to acquire reporting and analysis for both internal and external clients. Analyze weekly, monthly and year-over-year sales figures, volumes and budgets. Implement program survey processes and procedures, generate survey results and maintain aggregate data for the field. Provide trend and program information to management and sales staff. Project Manager for the readership and retail channels and strategize for company-wide special project task forces. Conduct research and assessment for distribution and handle relationships with vendors such as Quality Data Systems. Develop and maintain key partnerships for Readership/Retail associations. Support the Vice President of National Sales with execution of major projects and communication with high level clients both internal and external.

Dulles, Va

Created, planned and implemented all advertising, marketing, and public relations aspects for ATR North America, a regional airplane manufacturer. Responsible for bids/proposals, research of competitive landscape and product space, demand-side forecasting for sales, and evaluation of product acceptance and trends in the regional airline industry. Coordinated marketing plans, ordered and made inventory list for all promotional giveaways. Managed current and developed out-year marketing budgets. Planned regional aircraft marketing events.

Alexandria, Va

Performed member services, editorial and web content management for NATA, a general aviation trade organization. Managed NATA website using Contribute 3, Dreamweaver, and FlashPaper 2, published articles for the Aviation Business Journal, and managed electronic publications and newsletters, including final edit and review. Interacted directly with members to resolve all website and membership-related questions. Processed new member applications, and completed orders for all publications; Assisted with planning of the staff events and annual convention.

Certificate, Digital Marketing

Certificate, Product Management

Mba, Aviation Management, 3.74 Cumulative Gpa

Bachelor Of Arts, Electronic Media, Communication, 3.6 Cumulative Gpa

Activities and Societies: Phi Mu Sorority, Bowling Team (2 years), Bowling Team Captain (1 year), Leo Club Member, Black Student Union.

General, General, 3.54 Cumulative Gpa

Activities and Societies: Math Tutor

High School Diploma