Kelly Schott Email & Phone Number

- Launched and supports segmented member engagement strategies to support a 7%increase in adoption in the first year and an 55.4% adoption rate since inception.- Creates and maintains operations processes, including the creation of over 10 SOPs thatscale outreach, engagement efforts, and platform management.- Owns UX and platform infrastructure, including the creation and execution of ongoingonboarding and engagement campaigns, customer journey mapping, and a knowledge base.- Manages internal partnerships with Product and IT as well as external feedback loops inorder to build a cohesive learning experience and member journey for alumni.- Creates cross-functional metrics reports to better engage sales targets and drive revenue.

- Owned asynchronous engagement through programming content calendar management, thecreation of segmented member communication, and reporting success metrics.- Managed platform back-end tactics to drive members to success through automation,platform maintenance and edits, and coordinated outreach, including the design and launchof an ongoing member onboarding and engagement campaign.- Created and maintained operations processes, including the creation of over 10 SOPs thatscale outreach, engagement efforts, and platform management.- Participated in cohort-based leadership course which focused on developing executive-levelskillsets including, managing teams, advocating for budgets, and building business cases.

- Designed overall online community strategy to prepare for launch of new community andshutdown of previous community program.- Collaborated cross-functionally to plan and execute shutdown of Facebook Groups anddefunct community platform through communications, logistics, and crisis management.- Created transition and beta testing plan for new program where 99.2% of surveyed alumnimembers said they would continue membership and 87.5% would participate in beta testing.

Remote

- Facilitated an online Community of Practice through content creation, management, andreporting activities, leading to an 86% active member rate with 79.9% of members attendingat least one live event annually.- Created and reported on strategic community goals, maintaining an annual member renewalrate of 60% and an annual growth rate of 12%.- Developed and designed content and research assets as liaison to the research team,including annual industry research reports and eBooks.- Managed community team, including the community fellow program.- Created, launched, and managed community scholarship program.

Remote

-Facilitated online communities through administrative work, content curation and creation, and member outreach.-Engaged online communities through management and reporting activities.-Developed content and research assets.

Remote

-Facilitated online communities through administrative work, content curation and creation, and member outreach.-Engaged online communities through management and reporting activities.

South Seaside Park, Nj

-Created and runs @JS.HN Instagram account while maintaining consistent growth.-Built and engaged audience through direct interaction on social media. -Ran the Jersey Shore iteration of the Listening Post project which engages, listens, and informs our communities.

Ocean Grove, Nj

-Curated compelling social media posts for clients on Facebook, Twitter, Instagram, Houzz, Pinterest, and LinkedIn.-Monitored for mentions and interacted with followers to create buzz.- Created copy and graphics for use in social media feeds.-Created Two-Minute Tech Tip videos for company social feeds.

Asbury Park, Nj

-Assisted in planning and executing social media and giving campaigns.- Amplified website content through social media posts while identifying and tracking social media coverage.

Asbury Park, Nj

-Wrote informative and timely copy for web and social media.-Aided in organizing, promoting, and completing food drives and events.-Researched media contacts.

Bachelor Of Arts (B.A.), Individualized Major; Journalism-Photojournalism, Gpa: 3.529

Activities and Societies: Washington Square News (school newspaper)I studied in the Gallatin School of Individualized Study where students.

Education record

Spring study abroad program. I lived in Prague, Czech Republic for four months while studying at one of NYU's abroad campuses. I was also.