Kelly Lynn Email & Phone Number

Charlotte, North Carolina, United States

Lead the advancement/marketing department of $6 million nonprofit law firm that seeks to provide legal justice for all; serve on five-person leadership team; oversee four-person advancement/marketing team• Create plan and stewardship tactics to booster engagement and awareness of the Advocacy Center• Pull together historical information and refine data/reports in new CRM system (Salesforce)• Reestablish annual fundraiser with partner organization

Charlotte, North Carolina

Led the marketing/communications efforts for $6 million nonprofit law firm that seeks to provide legal justice for all; served on six-person leadership team; oversaw three-person marketing team• Implemented and managed an integrated, organization-wide strategic communications plan to broaden awareness of the Advocacy Center and to strengthen the Advocacy Center’s brand identity across key stakeholder audiences• Created compelling marketing materials by overseeing the writing, project budgets, production, design and distribution of a wide variety of publications and collateral materials; managed the distribution of digital marketing and oversaw media relations efforts

Charlotte, North Carolina

Led the new business development efforts for strategic branding firm focused on growing businesses, people and ideas• Researched potential prospects, making initial outreach and ensuring regular follow-ups through CRM system• Collaborated with colleagues and strategic partners to brainstorm marketing solutions and budgets• Determined desired marketing tactics, created customized proposals and presented to prospective clients• Diversified industry focus of prospects in response to COVID-19• Recruited 40 new clients to partner with the agency for various branding/marketing initiatives

Charlotte, North Carolina

Led the fundraising department of $3.1 million agency focused on providing affordable housing to alleviate homelessness and human suffering; served on five-person leadership team; oversaw four-person development team• Created and managed annual marketing/development plan with clear goals, objectives and measurement tools, receiving approval each year from Board of Directors and Marketing and Development Committee• Directed all external communications, including content creation for press releases, annual reports, enewsletters, donor appeals, social media, agency website and videos• Streamlined grant process and wrote majority of grants, resulting in 87% increase in grant awards• Built and enhanced the agency’s social media presence on Facebook, Twitter and Instagram• Organized/executed meetings for top agency donors, cultivating rapport and building relationships, leading to a substantial contribution from one donor ($500 in 2018 to $15,000 in 2019) and 160% increase in the agency’s annual philanthropic luncheon revenue• Helped with government grant initiatives to raise $1.2 million, while obtaining an additional $100,000 from a private donor, resulting in the purchase and renovation of a 32-unit apartment building to house chronically homeless individuals and families• Increased agency revenue by doubling development department staff, resulting in fundraising initiatives that supported a budget that grew by 82% and surpassed goals by 18% each of the last two years with the agency

Charlotte, North Carolina

Led the fundraising department of $2.7 million agency focused on empowering families to achieve life-long self-sufficiency through shelter, housing, support services and advocacy; served on a four-person leadership team; oversaw a six-person development team• Created an agency marketing/development program from scratch that included annual giving, relationship building, grants, donor communications, website/social media, volunteer management and special events• Utilized Raiser’s Edge to build an internal tracking and reporting system that improved transparency and accountability with respect to goals and objectives across the agency• Cultivated relationships with current and prospective donors, volunteers and community supporters by creating marketing and PR programs that effectively communicated the mission, goals and impact of agency• Served on three-agency merger transition team and led merger communications committee to create new agency brand identity through the use of key messaging and marketing campaigns • Increased financial support from a variety of sources by 20% before the merger; surpassed development goals that tripled after the merger

(Formerly Youth Homes Inc.) Charlotte, North Carolina

• Worked together with Director of Development to create development goals/strategies for annual giving, donor development, marketing, publications, special events/projects, volunteers and the agency website • Managed fundraising events as Special Events Coordinator, doubling the net profit of three signature events

Charlotte, North Carolina

• Created and implemented annual marketing plan with corresponding budget and timeline • Championed public relations effort, tripling the amount of press placements while at the firm • Directed monthly print/e-mail newsletters, including editorial content, layout, printing and fulfillment

(Formerly Carolina Public Relations/Marketing, Inc.) Charlotte, North Carolina

• Generated press releases and fact sheets; prepared and proofed newsletters, proposals and correspondence • Pitched story ideas to media; coordinated photo shoots and vendor arrangements for events

Bachelor Of Arts (B.A.), Communication (Public Relations Concentration, Sociology Minor)

Activities and Societies: Kappa Kappa Gamma, Public Relations Student Society of America (PRSSA) President

Certificate, Nonprofit Management (Continuing Studies)