Kelly Lynn Email & Phone Number

Charlotte, North Carolina, United States

• Lead the advancement/marketing department of $6 million nonprofit law firm that seeks to provide legal justice for all; serve on five-person leadership team; oversee four-person advancement/marketing team
• Create plan and stewardship tactics to booster engagement and awareness of the Advocacy Center
• Pull together historical information and refine data/reports in new CRM system (Salesforce)
• Reestablish annual fundraiser with partner organization

Charlotte, North Carolina

• Led the marketing/communications efforts for $6 million nonprofit law firm that seeks to provide legal justice for all; served on six-person leadership team; oversaw three-person marketing team
• Implemented and managed an integrated, organization-wide strategic communications plan to broaden awareness of the Advocacy Center and to strengthen the Advocacy Center’s brand identity across key stakeholder audiences
• Created compelling marketing materials by overseeing the writing, project budgets, production, design and distribution of a wide variety of publications and collateral materials; managed the distribution of digital.

Charlotte, North Carolina

• Led the new business development efforts for strategic branding firm focused on growing businesses, people and ideas
• Researched potential prospects, making initial outreach and ensuring regular follow-ups through CRM system
• Collaborated with colleagues and strategic partners to brainstorm marketing solutions and budgets
• Determined desired marketing tactics, created customized proposals and presented to prospective clients
• Diversified industry focus of prospects in response to COVID-19
• Recruited 40 new clients to partner with the agency for various branding/marketing initiatives

Charlotte, North Carolina

• Led the fundraising department of $3.1 million agency focused on providing affordable housing to alleviate homelessness and human suffering; served on five-person leadership team; oversaw four-person development team
• Created and managed annual marketing/development plan with clear goals, objectives and measurement tools, receiving approval each year from Board of Directors and Marketing and Development Committee
• Directed all external communications, including content creation for press releases, annual reports, enewsletters, donor appeals, social media, agency website and videos
• Streamlined grant process and wrote majority of grants, resulting in 87% increase in grant awards
• Built and enhanced the agency’s social media presence on Facebook, Twitter and Instagram
• Organized/executed meetings for top agency donors, cultivating rapport and building relationships, leading to a substantial contribution from one donor ($500 in 2018 to $15,000 in 2019) and 160% increase in the.

Charlotte, North Carolina

• Led the fundraising department of $2.7 million agency focused on empowering families to achieve life-long self-sufficiency through shelter, housing, support services and advocacy; served on a four-person leadership.
• Created an agency marketing/development program from scratch that included annual giving, relationship building, grants, donor communications, website/social media, volunteer management and special events
• Utilized Raiser’s Edge to build an internal tracking and reporting system that improved transparency and accountability with respect to goals and objectives across the agency
• Cultivated relationships with current and prospective donors, volunteers and community supporters by creating marketing and PR programs that effectively communicated the mission, goals and impact of agency
• Served on three-agency merger transition team and led merger communications committee to create new agency brand identity through the use of key messaging and marketing campaigns
• Increased financial support from a variety of sources by 20% before the merger; surpassed development goals that tripled after the merger

(Formerly Youth Homes Inc.) Charlotte, North Carolina

• Worked together with Director of Development to create development goals/strategies for annual giving, donor development, marketing, publications, special events/projects, volunteers and the agency website
• Managed fundraising events as Special Events Coordinator, doubling the net profit of three signature events

Charlotte, North Carolina

• Created and implemented annual marketing plan with corresponding budget and timeline
• Championed public relations effort, tripling the amount of press placements while at the firm
• Directed monthly print/e-mail newsletters, including editorial content, layout, printing and fulfillment

(Formerly Carolina Public Relations/Marketing, Inc.) Charlotte, North Carolina

• Generated press releases and fact sheets; prepared and proofed newsletters, proposals and correspondence
• Pitched story ideas to media; coordinated photo shoots and vendor arrangements for events

Bachelor Of Arts (B.A.), Communication (Public Relations Concentration, Sociology Minor)

Activities and Societies: Kappa Kappa Gamma, Public Relations Student Society of America (PRSSA) President

Certificate, Nonprofit Management (Continuing Studies)