Kelly Smith Email & Phone Number

• Lead for all marketing material for medical/legal review, submission to OPDP, printing, and submission to distribution warehouse for sales team. Streamlined review process by implementing migration to new software.
• Oversaw the production of all print and digital promotion materials including translations, warehouse fulfillment, and medical journal article purchase to ensue correct production and distribution of all media.
• Reduced production costs by 15% by adding printing vendors to negotiate lowest price.
• Decreased medical journal article cost by 25% by instituting pay as you go option for lesser used articles.
• Created processes and managed current digital asset library for all final artwork and patient and doctor images, videos, etc.
• Refined time to market and agency costs by establishing online global to local process for marketing assets.

San Rafael, CA

• Principal for marketing and communications overseeing all branding and creation of marketing materials, and management of public relations agency. Event planner for all conferences and training seminars.
• Devised and implemented email campaigns for client education increasing attendance by 15%.
• Created client surveys to insight into creating more effective training and email campaigns.
• Created custom Salesforce database to track all client contacts and product licenses. Produced first company sales reports and dashboard. This Salesforce database was the key asset in company acquisition by FICO.

Petaluma, CA

• Support for Sr. VP of Sales, Sr. VP of Marketing, and Chief Executive Officer (CEO). Event planner for all sales meetings and vendor summits. Human Resource lead for on-boarding.
• Managed the first international sales meetings and vendor summits creating the first annual client summit which was a huge success.
• Orchestrated new hire on-boarding and training worldwide spearheading employee cohesiveness and connection to the headquarters.
• Mentored and coached Summer Interns hiring the largest group for the company. Was awarded for creating the most impactful and engaging intern program the company has ever had.

• Project manager for VP of Marketing creating PowerPoint presentations for new clients' pitches, promotional materials and project templates for sales team.
• Designed new branding for company updating look and creating a warmer feel.
• Developed first ever project management templates for new clients making sales more effective.
• Researched and collected training exercise to pitch to potential pharmaceutical business partners.
• Implemented monthly newsletters to clients with additional industry information and researched best practices that were highly prized by clients.

• Lead in creating new marketing materials for sales teams including PowerPoint slides, news releases, leave behinds, case studies, videos, and database of guest speakers for Customer Success program. Researched and.
• Built a database in ACT! facilitating first automated lead generation for the Customer Success Program, and originated a method to record key metrics.
• Founded internal library database of customer success stories, images, consent forms, and videos for better organization and adherence to compliance regulations.
• Played a key role in the successfully held Customer Showcase at Autodesk University attended by 8,000 participants, including orchestrating set up of customer product museum and was noted as having the largest and best.

Ba, Economics

Certification, Human Resources