Kelly Smith Email & Phone Number

Kings Mills, Oh, Us

Kings Mills, Ohio

Thinkhaus Idea Factory is a brand strategy and creative agency. We started with a core group of strategists, designers, project managers, and writers, and the intent to rethink the agency model, flatten out hierarchies, build a better culture based on respect and collaboration, and produce great work that helps our clients stand out in a noisy world. We've accomplished these goals and more, and continue to grow to help even more companies make a positive impact.> Capabilities are… Show more Thinkhaus Idea Factory is a brand strategy and creative agency. We started with a core group of strategists, designers, project managers, and writers, and the intent to rethink the agency model, flatten out hierarchies, build a better culture based on respect and collaboration, and produce great work that helps our clients stand out in a noisy world. We've accomplished these goals and more, and continue to grow to help even more companies make a positive impact.> Capabilities are focused in three key areas: business strategy, brand strategy, marketing and communication. > Business strategy assignments include: Vision/Mission and Values creation; Portfolio strategy; Employer branding programs; Corporate identity systems; Executive coaching; Executive speech writing; Presentation training; Innovation training; Marketing plan support; Company naming; Audience segmentation; Data analysis; and a broad range of research programs to evaluate organizational health, portfolio strength, market perceptions, market opportunities, etc.> Brand strategy assignments include: Brand foundations; Brand equity; Brand architecture; Brand look/tone feel; Brand naming and nomenclature; Communication programs; Brand innovation; Product Innovation; Consumer segmentation; Brand research programs to evaluate brand health, innovation concepts, brand stretch, brand elasticity, white space, unmet needs and desires, etc.> We bring these ideas to market via the vehicles that best suit the need, including advertising, web, video, packaging, in-store, tradeshow, direct mail, collateral, and more.> I am a master facilitator for executive and creative workshops, with more than 25 years of experience leading workshops around the world. Show less

Cincinnati Area, Ky

Artsman was created so that fans all over the world can relive the exhilarating moments of athletic achievement. We worked with high schools, universities and professional teams to use their existing courts to create distinct collectibles and support material that keep the memories alive. Since each court has a unique story, we crafted each collection to celebrate key moments, locations on the court, and signature shots so fans could own a piece of history at whatever price point matched their… Show more Artsman was created so that fans all over the world can relive the exhilarating moments of athletic achievement. We worked with high schools, universities and professional teams to use their existing courts to create distinct collectibles and support material that keep the memories alive. Since each court has a unique story, we crafted each collection to celebrate key moments, locations on the court, and signature shots so fans could own a piece of history at whatever price point matched their means and enthusiasm.As a partner, I played an active role in developing relationships with teams, developing and closing contracts, creating unique portfolios for each team, managing the website, overseeing customer service with universities and end consumers.Helped name and organize the platform for NBA Reclaimed, a unique partnership with the NBA that leverages game-used court for collectibles and impact pieces. Show less

Cincinnati, Oh

> Developed an agency model around three pillars of operation: Organizational Transformation; Brand Building; Communication and Activation, to help evolve relationships beyond the agency's packaging and design roots.> Consulted with C-suite and executive clients on organizational strategy and organizational health issues. Successes included helping an $8B global client move their stock price from $11.51 per share to $34.50 in just 15 months.> Worked with Marketing and Design… Show more > Developed an agency model around three pillars of operation: Organizational Transformation; Brand Building; Communication and Activation, to help evolve relationships beyond the agency's packaging and design roots.> Consulted with C-suite and executive clients on organizational strategy and organizational health issues. Successes included helping an $8B global client move their stock price from $11.51 per share to $34.50 in just 15 months.> Worked with Marketing and Design directors on creating brands, resetting struggling brands and boosting successful brands. > Helped create LPK's Retail group to focus on private label branding, innovation and marketing for a major Fortune 50 company. Named agency of the year by client in second year of new team.> Created LPK's Verbal ID group to deliver world-class brand and innovation strategy, naming consultation related to brand and product naming and nomenclature, and copywriting.> Facilitated hundreds of workshops for executives and brand teams related to organizational change, brand building, creative expression and innovation.VP, Managing Creative Director, 2013–2017Managing Creative Director, 2011–2013Group Creative Director, 2007–2011Creative Director, 2003–2007Leadership experience:B2B, B2C, B2B2C, CPG, Retail, QSR, Private Label and National Brands, Outdoor, DIY, Heavy Industry, Service, Financial, Consulting, Start-ups to Fortune 50, Technology, Spirits, Food & Beverage, Universities, Audio, Apparel, Textiles, Pharmaceuticals and more.Guest lecturer in marketing and design:Local High SchoolsUniversity of CincinnatiUniversity of OklahomaUniversity of LouisvilleFashion Institute of Technology, New YorkSinclair Community CollegeStephen F. Austin State UniversityAmerican Marketing AssociationThe J.M. Smucker CompanyAssociation for Corporate GrowthCEO Roundtables Show less

Winston-Salem, Nc

> Helped transition a traditional PR agency known for crisis PR and media training for executives and physicians going in front of cameras or juries into a full service regional agency.> The agency's existing video film and editing suites enabled us to produce and manage a broad range of video and broadcast content.> We added comprehensive creative services for advertising, collateral design and packaging to help local and regional clients effectively reach their… Show more > Helped transition a traditional PR agency known for crisis PR and media training for executives and physicians going in front of cameras or juries into a full service regional agency.> The agency's existing video film and editing suites enabled us to produce and manage a broad range of video and broadcast content.> We added comprehensive creative services for advertising, collateral design and packaging to help local and regional clients effectively reach their audiences.Notable clients included: Baptist Medical Center, Wrangler, Timber Creek by Wrangler Show less

Greensboro/Winston-Salem, North Carolina Area

> Helped grow 15 person agency known for basic (polybag) packaging and collateral to a full service agency of 35 people recognized for consumer advertising, collateral and communications.> Developed and managed a team of 20+ staff and freelancers to oversee advertising, collateral and in-store marketing creative development, planning and placement plus consumer research for Hanes, Wonderba, Bali Shapewear and Barelythere> Responsible for new business engagements with Wonderbra,… Show more > Helped grow 15 person agency known for basic (polybag) packaging and collateral to a full service agency of 35 people recognized for consumer advertising, collateral and communications.> Developed and managed a team of 20+ staff and freelancers to oversee advertising, collateral and in-store marketing creative development, planning and placement plus consumer research for Hanes, Wonderba, Bali Shapewear and Barelythere> Responsible for new business engagements with Wonderbra, Bali Shapewear, Barelythere, Timber Creek by Wrangler, and Burlington IndustriesNotable brands included: Wonderbra, Bali Shapewear, Barelythere, Hanes Printables, Timber Creek by Wrangler, Lee Riders, Huber Engineered Woods, Piedmont Federal Savings & Loan, Lowe's Home Improvement, Burlington Industries, Baptist Medical Center Show less

High Point, Nc

> Co-created and led Trone Design, a 13-person full-service design group functioning within Trone Advertising (150+ person agency at the time).> Copywriter partner in a team tasked with managing the design and experience assignments for many of the agency's largest clients. Notable brands included: Jefferson Pilot Financial, PSI Net, Winstar Communications, Mitchell Gold Furniture, Timber Creek by Wrangler, Britannia Jeans, Bali Intimate Apparel, Oakwood Homes, Duke Energy… Show more > Co-created and led Trone Design, a 13-person full-service design group functioning within Trone Advertising (150+ person agency at the time).> Copywriter partner in a team tasked with managing the design and experience assignments for many of the agency's largest clients. Notable brands included: Jefferson Pilot Financial, PSI Net, Winstar Communications, Mitchell Gold Furniture, Timber Creek by Wrangler, Britannia Jeans, Bali Intimate Apparel, Oakwood Homes, Duke Energy, Canandaigua Wines, Center for Creative Leadership Show less

Birmingham, Alabama Area

Notable clients included: Chili's Grill & Bar, O'Neal Steel, Liberty Park, Drummond Coal, Torchmark Development Corp., Destin Pointe, Tyndall Federal Credit Union

Birmingham, Alabama Area

Notable clients included: Coca-Cola/Powerade, BellSouth, AT&T, Caterpillar, Vulcan Chemicals

Tupelo, Ms

Columbus, Ms

Starkville, Ms

Education record

Education record