As the Director of Marketing for Cotton Systems I handle all aspects of the marketing for our Cotton Client Acquisition System. I write copy, re-purpose or edit content for websites, landing pages, Blogs, vlogs, podcasts, social media and E-mail marketing campaigns.I oversee and implement Cotton System's Inbound Marketing strategies:➢ Create new websites, blogs and landing pages➢ Implement follow-up sequences and campaigns➢ Manage web forms and links➢ Manage… Show more As the Director of Marketing for Cotton Systems I handle all aspects of the marketing for our Cotton Client Acquisition System. I write copy, re-purpose or edit content for websites, landing pages, Blogs, vlogs, podcasts, social media and E-mail marketing campaigns.I oversee and implement Cotton System's Inbound Marketing strategies:➢ Create new websites, blogs and landing pages➢ Implement follow-up sequences and campaigns➢ Manage web forms and links➢ Manage e-mail promotions and deliveries➢ Film video, including editing and uploading for videos and audio➢ Delivery of newsletters, blogs and promotions to prospects and customers ➢ Manage the technical side of social media ➢ Manage membership programs➢ Manage Web analytics on all sites➢ General website maintenanceUsing all these tools we have seen a 76% monthly increase in prospects being added to our email list.I have the responsiblity to analyse and implement strategies to improve conversion rates on websites and landing pages by:➢ Web analytics to assess improvement opportunities➢ Implement and improve automated sequences that convert prospects to customers➢ Manage the steps for online virtual events that lead to customers➢ Manage steps and processes for new product launchesOn an continual basis I identify traffic sources and implement methodologies that drive more traffic to websites and landing pages using:➢ Analytics and On Page SEO➢ PPC and SEO ➢ Social Mediaweb marketing strategist ♦ inbound marketing ♦ blogging ♦ social media ♦ content creation ♦ twitter workflow ♦ advertising ♦ landing page design ♦ email marketing Show less

Health Factors (the company that distributes MyOutcomes) is dedicated to developing online technology innovations that help therapists help their clients. Wellness Factors' provides a complete interactive employee wellness experience that integrates the efficiency of Internet tools with health-care coaching and worksite initiatives. While I was the marketing director I:- Developed digital marketing and social media strategies.- Wrote and implemented marketing plan for… Show more Health Factors (the company that distributes MyOutcomes) is dedicated to developing online technology innovations that help therapists help their clients. Wellness Factors' provides a complete interactive employee wellness experience that integrates the efficiency of Internet tools with health-care coaching and worksite initiatives. While I was the marketing director I:- Developed digital marketing and social media strategies.- Wrote and implemented marketing plan for newly acquired brand.- Set up, wrote copy and managed all social media including twitter, linkedin and youtube.- Implemented an inbound marketing plan resulting in an significant leads and prospects- Trained using Hubspot Inbound marketing tools and processes- Oversaw company blog including all content production and SEO.- Designed and built landing pages for online sales and marketing efforts.- Wrote copy and scheduled release times for several e-mail marketing campaigns.- Developed sales strategies and business plan with leadership team.web marketing strategist ♦ inbound marketing ♦ blogging ♦ social media ♦ content creation ♦ twitter workflow ♦ advertising ♦ landing page Show less

As Owner of and Marketing Director for 540 Board Shop I handled all aspects of marketing and advertising including:- Brand Development - Marketing planning and execution- Advertising planning, purchasing, design and layout- Writing and producing direct mail campaigns- Sales and customer servicebrand development ♦ marketing ♦ content creation ♦ advertising ♦ direct mail

- Marketing, Brand Development, Advertising, Design and Layout.- Brand Development- Sales and customer service.- Outerwear design, sourcing and production.brand development ♦ marketing ♦ content creation ♦ advertising ♦ direct mail ♦ trade shows ♦ team management