-Developed content strategy across multiple platforms for this technology start-up -Created internal and external communications, including investor presentations, marketing materials and media pitches

-Accountable for content strategy, distribution, operations, and staffing for this video-based entertainment-news digital division-Managed staff of 15 and annual budget of $1 million, reporting directly to CEO-Increased daily video production more than 50%, without adding to budget, by streamlining video scriptwriting process, using more proprietary footage, and automating upload process -Initiated and ran weekly editorial calls with key distribution partners -- including Comcast, Hulu, and Google/YouTube -- to collaborate on timely features and breaking news videos, resulting in a 20% overall increase in syndication revenue

-Created content strategy for multi-channel initiatives in conjunction with producers, clients, and digital leads for both day-to-day videos and branded entertainment features-Oversaw production of daily TV spots that were distributed nationally by WGN-Increased online video viewership by 125% in 2009 by revising content and honing brand identity

-Reported and wrote breaking news, crime, human interest, and entertainment features for People and People.com. Covered 14 states in the Midwest, traveling frequently and adhering to tight turnaround times-Negotiated interviews with high-profile story subjects -- including Oprah Winfrey, George Clooney, and Johnny Cash-Assigned and managed breaking stories as acting Midwest bureau chief on weekends and holidays

-Ran the research department for Fortune magazine.-Worked as a stringer for the Chicago bureaus of Time and Fortune magazines, where I contributed to cover stories on "Unabomber" Ted Kaczynski and Archer Daniels Midland whistleblower Mark Whitacre.