Kelly White Email & Phone Number

Houston, Tx, Us

Houston, Texas, United States

Atascocita, Texas, United States

Managed all marketing efforts and social media while opening Burn Boot Camp Atascocita. Continually adjusted marketing strategies through Covid-19 and a delayed gym opening. Manage Loopspark CRM for all client communications including SMS texting and email campaigns. Frequently communicate with Burn Boot Camp HQ team and the local team to ensure the gym is upholding brand standards and innovative in marketing strategies. Interviewed, hired, trained and manage the Burn Ambassador team that works the front desk and handles day to day gym operations and sales. Continually learning to navigate the changes to social media marketing and tracking conversions through iOS updates. • Created a strong brand value and loyalty in a new market.• Drove gym growth from 0 to 250+ members in 7 months by continually driving new leads into the gym for a cost per lead that averages significantly less than brand average. • Manage all marketing efforts including social media, PPC digital marketing, online video, events, joint ventures and influencer marketing.• Adapted to frequently changing business needs and priorities due to COVID-19 by adjusting social media messages, ad copy & creative and shifting ad spend.• Trained team on sales strategies and social media best practices.

Specialize in local/regional PPC campaigns. Develop keyword strategies, manage ad spend and create creative ad copy to drive both in-store traffic and online conversions. Send monthly reports to all clients and communicate with clients regularly to analyze reports. • Drive client success through data. Exceeded client goal by 227%.• Continually test Google and Bing ad updates and new features. • Committed to learning and testing new ad campaigns for clients to deliver new marketing tools and expand across additional digital channels.• Adapted to frequently changing business needs and priorities due to COVID-19 by adjusting PPC ad copy & creative and shifting ad spend. • Continually educate clients on PPC and Google analytics to allow them to better understand their digital metrics.Provide detailed digital website audits for Pennzoil Quaker State focusing on client’s PPC, SEO, local presence/online reputation and website user experience. Thoroughly review client’s online presence and present findings and recommendations in a PowerPoint. Create value by presenting a customer’s viewpoint of the business through their digital marketing and website. • Identify key takeaways and recommendations to improve client’s digital marketing performance.• Provide scorecards of online presence to give an overview of online reputation for multiple locations. • Identify areas of concern such as incorrect business information on Google/Bing, mishandling of online reviews, website errors, negative user experience and not showing up on search engines.

Worked with industrial and B2B clients in a variety of industries to establish online marketing goals, analyze website activity, and report on ROI. Created positive relationships with clients through frequent communication and program success. Collaborated with the paid search team to develop best practices. Assisted in hiring and training new PPC account managers. Managed paid search accounts for over 100 clients through effective and efficient time management. Learned new industries regularly to offer the best possible PPC keyword strategies and ad copies.• Balanced ad spend and monthly budgets for all PPC clients. • Continually moved clients into additional digital marketing services such as SEO, conversion improvement or new websites to improve their online presence.

•Served as a student leader during 20 orientation sessions, with incoming freshman in groups of 8-15 all with diverse backgrounds.•Worked in a high energy, team based environment with a very diverse group of students•Facilitated academic success of students by offering academic resources•Served as an ambassador to the University by educating incoming students on the school’s values and traditions

Danville, Ky

Worked in Ephraim McDowell's human resources department. Was in charge of various office tasks including answering phones, creating new employee packets and conducting reference checks.