Kelsea Smith Email and Phone Number

• Worked on Ford Customer Service Division brands with a $30 million media budget.• Developed and presented media recommendations to clients.• Trained new employee in Assistant Planner position.• Coordinated with media buyers and vendors on both traditional and digital media planning.• Wrote Point-of-View Reports (POVs), Request for Proposals (RFPs), and Competitive Analysis.• Proficient with media research tools: Prisma, DDS, Media Tools, and UHUB/JIRA• Worked closely with Paid Search, Account, Analytics, Creative, Operations, Project Managers, and Buying departments supporting the creation, execution and follow up of campaigns.• Maintained media plans, flowcharts, buy specs, and budget reports.• Participated in media training sessions and kept up with industry trends.

• Assisted with the oversight of 50+ media accounts, $4 million in client advertising spending.• Prepared and executed media plans for print, radio, cinema, TV, outdoor and digital media buys.• Evaluated, placed and maintained media schedules, orders, estimates and flowcharts.• Reviewed media trends, tactics and statistics and applied to marketing strategies.• Collaborated with the creative department to ensure quality, timeliness and accuracy of projects.• Developed post-campaign breakdowns by documenting actual deliverables and calculating added-value.• Secured make-goods and reconciled all invoices, noting changes in campaign direction and added-value opportunities.• Teamed with the accounting department on media buys, tracking invoices, checking billing and accrued accounts.• Tracked job status from conception to completion.• Coordinated and facilitated weekly status meetings.

• Developed and executed social media posts to Facebook, Instagram, Twitter, and Pinterest in order to advertise events, new merchandise and sales deals in order to increase revenue and brand awareness. • Designed merchandise displays for both social media image uploads and in-store sales strategies.• Provided input to management with regard to desirable merchandise purchases and recommended merchandise be displayed on models versus mannequins for social media and web advertising. • Managed day-to-day store operations by preparing the store for social events, monitoring inventory, creating price tags, creatively updating outdoor chalkboard sign and designing new merchandise and furniture displays.• Professionally communicated with customers both in-store and via phone, including sales over the phone.• Researched shipping processes for upcoming website.

• Gained experience in updating social media sites, communication skills, time management, and productivity by working on a variety of marketing projects.• Created and managed Facebook, Twitter, and Pinterest social media sites in order to update and advertise events, deadlines, and critical information for current and future students.• Designed and administered surveys to 20 - 50 students, applying the survey results to analyze and support Lansing Community College’s ongoing advertising strategies.• Organized monthly photo shoots related to marketing material production—billboards, flyers, brochures, posters, and social media—and managed logistics for photographers, marketing coordinators, and photo shoot volunteers.• Delivered and frequently monitored department marketing materials throughout campus, including display posters, flyers, brochures, and easels, leading to increased student awareness of upcoming events and key information.• Ordered and reconciled office supplies and marketing materials for the marketing department, assuring the department was always prepared for unexpected supply demands.

• Managed sensitive information tied to credit card service clients by electronically documenting paper files using a unique software program and scanning equipment.• Maintained and updated 100+ spreadsheets containing key data for ongoing business relationships for 1,000+ clients. • Professionally answered, transferred, or returned approximately 30 telephone calls per day while simultaneously performing other job responsibilities.• Reviewed 8+ years of historical paper files, organizing pertinent files and removing unnecessary information.