Kelsey Debrick Email & Phone Number

Austin, Texas, United States

Austin, Texas, United States

Senior leader within the Strategic Services department (an in-house agency) of 200+ global team members, leading long-term, goal-driven social strategies for the world’s largest social and tech companies. Responsible for partnership growth, connecting social programs to business goals and leading teams in distilling data into insights that keep clients ahead of what’s next.

Kansas City, Missouri Area

Leads vision, strategy and production of data-driven digital marketing strategies, including; social media, paid social, and brand consultation for organizations. Implementing comprehensive strategies targeted at driving data-driven results utilizing SEO, PPC, social media, content marketing, influencer marketing, and email marketing. Successfully increased website traffic, conversion rates, open rates, click-through rates, and brand awareness for repeat clients.Flexing from metric-driven digital strategy to the production of creative content—it's my purpose to creatively solve clients' marketing problems but more importantly to make a difference in the lives of those they serve.

Kansas City, Missouri, United States

Led content, social and digital strategies for B2B and B2C organizations. Ensuring alignment across channels, teams, and multiple client partners. Serving as a key member of the leadership team managing and developing social strategy team and growing client relationships.

Kansas City, Missouri, United States

United States

• Drove overall brand direction and positioning through data-driven market research and audience persona development. • Responsible for strategic development, optimization and management of brand creative and content. • Identified new market opportunities and product expansion through social listening and community insight data.• Developed and implemented comprehensive media plans and social campaigns focused on brand awareness, capturing first-party data and driving product sales.

Kansas City, Missouri, United States

I helped grow the Social Media team as well as my role from Social Media Strategist to Integrative Digital Campaign Manager. This role included leading the strategic integration of all digital channels (social, content, email, direct mail, experiential, and omni-channel paid media) for several B2B and B2C clients.

Kansas City Metropolitan Area

Position started with leading social media content and platforms for all client partners. I helped grow the Social Media team as well as my own role. This included managing and leading an internal team, as well as the output, growth, and strategic integration of digital channels (social media, email, web content, direct, and omni-channel paid media) through strategic campaigns for all client partners.

Responsible for social media strategy, content creation, and PR & event opportunities for client partners. Created and implemented the "Draw-a-Truck" social media campaign which became the framework for non-profits across the nation organizing Touch-a-Truck Events.Executed and monitored Social Media strategy for largest Go Red For Women Event in the nation (ATE). Strategy included Go Red Selfie Station, GoRed Selfie Contest and a live Twitter feed. Event became Trending Topic on Twitter.Developed comprehensive Digital Marketing Plans for all FINDitKC clients.Execute setup, branding, and optimization of clientsʼ online presence; social platforms, email campaigns, and digital marketing materials.Liaise between multiple clients, internal departments, and FINDitKC consumers to ensure accurate execution of marketing strategies and client satisfaction.Create, implement and manage multiple Social Media Campaigns, monitor digital brand reputation, conduct quarterly reporting.

Overland Park, Kansas

Execute setup, branding, and optimization of client’s online presence; social platforms, email strategy, developed and manage online media content (web & blog) for multiple clientsMeasured social media progress Created and deployed social media editorial calendar and posting schedule

Olathe, Kansas

Responsible for rebranding and creation of social media strategies, designed to extend brand presence through multiple online channelsCommunicated efficiently and clearly with personal and corporate clients and industry professionals, including; venue management, contract employees and equipment hire to ensure efficient running of all eventsDeveloped, planned and marketed promotional events, tastings and final meetings for clientsEnsured a high level of customer service that goes above and beyond client expectations

Leawood, Kansas

Created, designed and produced marketing materials for company-wide campaigns, both traditional and onlineOverhauled social media campaign; implementing several new platforms to grow consistent social media presence Brainstormed, developed and implemented strategic action plans for Reece and Nichols Annual EventsMaintained and developed business relationships and strived to exceed expectations(Temporary Contract Position)

Developed interesting and relevant podcast ideasMaintained several simultaneous projectsVideo interviewed experts and university departments for podcast productionsShot essential B-roll for podcasts and other University projectsEdited video content into entertaining and informational podcasts using Final Cut ProPublished podcasts on the Kansas State Media Relation's webpage and Youtube channel using Adobe Flash and YouTubeMy Podcasts were used as the "splash" video on the Kansas State Media Relations website for several consecutive weeks Took the initiative to format closed captioning for current and previous podcasts to better service the hearing impaired

Top 30 Market StationContacted and developed relationships with specific news beatsFacilitated field reporter, anchor, and photographer with live-shot segmentsParticipated in story production and rehearsal meetingsDeveloped news scripts and filmed stand-ups Assisted producers in control roomsResearched and developed stories using ENPS news softwareCommunicated with News Doppler to coordinate traffic cameras

Excelled in a deadline-based environmentDemonstrated a strong work ethic, thriving in both an autonomous and team environmentGained new clients and exceeded weekly sales goals in a recession yearAcquired and maintained two sales territories Coordinated all advertising and promotion schedules, records, and design details for clientsResponsible for copywriting and editing advertisements, gaining client approval, and confirmation with the production company Performed integral functions in the ad design processEstablished and nurtured client business relationshipsAssisted manager with ad placement using layout software and was responsible when manager was on leaveOrganized the most successful advertising promotion for Spring 2009, called "A Place to Call Home" which thrived for over 6 weeksSold a front-page color ad for the most consecutive days in Spring 2009

Conducted extensive industry, company, and target audience analysis; focus groups, surveys, and blue ocean analysisAssisted in developing an extensive marketing and media planDesigned newspaper ads, TV commercial, promotion brochures, billboard advertisements, newsletters, and other promotional toolsPlanned promotional events to coordinate with grand opening and other community activitiesIncorporated a social media campaign, including: a Facebook page, Twitter account, YouTube channel, Flickr account, and a newly designed website

Ba Journalism And Mass Communications, Advertising

Bachelor Of Arts - Ba, Journalism

Activities and Societies: KU Track & Field, Student Athlete Scholar, Journalism School Member