Kelsey Hanson Email and Phone Number

Organizationally, lead initiatives in: - New business and business development - Serve as the agency’s subject matter expert and champion in the PR field - Team leadership and agency leadership - Client relationship management - Cross-functional collaboration - Coaching/servant leadershipExecutionally, serve as the primary subject matter expert in: - Public Relations - Media Relations - Trade Shows/Events - Communications - Strategy, reporting and analysis

Responsible for the overall health of PR clients and being a managerial resource and mentor for direct reports.Develop and distribute content for press releases, job stories, feature articles,social media outlets, trade show displays, and any other editorial outlets.Manage a group of PR professionals and serve as a resource for theirprofessional development.Oversee all earned media, owned media and social media functions fordesignated clients.Oversee and maintain favorable margins regarding clients’ budgets.Develop pitch calendars for clients, and proactively pitch on a monthly basis.Collaborate as a part of the PR team to develop and distribute meaningfuland relevant content on behalf of clients.Assist in the management of social media landscapes for clients and internalentities.Collaborate with account service personnel, media buyer(s) and creativeteam to maximize clients’ messaging opportunities.Develop and foster relationships with editors (and outlets) relevant to clients’businesses – general media relations.Assist in the execution of the internal communications strategy and ensureconsistency across multiple internal and external channels.

Foster industry, media, and strategic partner relationships on behalf of clientsOwn all PR initiatives related to assigned clientsAct as the primary contact for media relations effortsDrive content planning, development and executionProvide strategic guidance related to yearly planning and ongoing public relations effortsWork with social media strategist to manage development of content for use in social media effortsManage project status and evaluation reporting to clientsSupport clients' public relations efforts on-site at major industry tradeshows

Write articles on deadline for several BPC magazinesConduct interviews and research to support articles

• Write and research articles for publication in The Des Moines Register• Pitch story ideas

• Write features and supporting stories for Forward magazine, audience of 15,000+• Manage and assign articles to freelance writers for Forward magazine• Write a variety of articles, briefs, donor relations reports and press releases according to AP style • Write and develop four-page newsletter for print and online platforms with an audience of more than 50,000 • Lead writer for multi-source impact reports • Assist with impact video interviews• Contribute to social media content planning and development

• Write and design monthly two-page newsletter using InDesign• Recruit prospective students for the graduate program through on-site promotion efforts• Assist in creating and organizing social events for the graduate program

• Co-authored qualitative research paper based on interview data – paper published in Journalism and Mass Communication Quarterly (2018) and selected as one of four top papers in the History Division at the 2016 Association for Education in Journalism and Mass Communication Conference • Assisted in developing and conducting a qualitative research project • Coordinated contact and conducted interviews with 11 participants • Coded interview data

• Proofread three book manuscripts and fact-checked one book manuscript according to MLA style • Read and wrote recommendation/rejection reports on 50 unsolicited manuscript submissions of varying genres • Assisted coordination of an author reading event and participated in four book launch meetings

• Pitched 3 story ideas a week to editor • Wrote 19 articles on deadline and applied knowledge of AP style• Researched and conducted multiple interviews for each article