Kelsey Smith Email & Phone Number

Oversee and lead digital owned and operated sales ad operations support for all Tribune Publishing properties, supporting over $30M in annual revenue.Supervise team of internal Digital Campaign Specialists and Vendor support who process orders for billing and fulfillment on all owned and operated products. Serve as liaison between the operational side of digital advertising in regards to all back end systems and tools and in market contacts on the sales and support side, including but not limited to Naviga, Fattail/ Adbook, GAM, LiveIntent, AdWallet, ClickUp and Service Engine Plus. Research issues on the operational including billing/revenue, fulfillment, ad tags and broken ads. Work with market contacts to optimize campaigns through various tactics for a number of KPIs. Develop and maintain business requirements and SLAs for order management, ad serving and billing systems.Work cross functionally with multiple teams such as Dev, Tech, Product, Finance and Editorial to test, support and implement new product offerings and new systems and vendor products.Provide insight and direction for presale operations including media planning, RFPs, campaign IO creation and creative direction.

Oversee and lead digital owned and operated sales ad operations support forall Tribune Publishing properties, supporting over $30M in annual revenue.Supervise a team of internal Digital Campaign Specialists and Vendor supportwho process orders for billing and fulfillment on all owned and operatedproducts.Serve as liaison between the operational side of digital advertising in regardsto all back end systems and tools and in market contacts on the sales andsupport side, including but not limited to Naviga, Fattail/ Adbook, GAM,LiveIntent and Service Engine Plus.Research issues on the operational side such as billing/revenue, fulfillment,ad tags and broken ads. Work with market contacts to optimize campaignsthrough various tactics for a number of KPIs.Develop and maintain business requirements and SLAs for ordermanagement, ad serving and billing systems.Work cross functionally with multiple teams such as Dev, Tech, Product,Finance and Editorial to test, support and implement new product oeringsand new systems and vendor products.Provide insight and direction for presale operations including mediaplanning, RFPs, campaign IO creation and creative direction.

Orlando

Oversee digital sales support in market. Supervise Digital Account Coordinators. Serve as liason between in market teams (editorial and sales) and operational side of digital advertising in regards to all back end systems and tools, including but not limited to DSM, DART, DFP, Vibes, NDN and paperG. Research issues on operational side.

Monitor online campaign contracts in Dart Sales Manager and monitor their progress through DART reporting, suggesting optimization as necessary to ensure fulfillment. Coordinate with sales reps, clients, our production team and Chicago Ad Operations to ensure campaigns start in a timely manner and bring success to our clients. Serve as liason between sales team and operational side of online advertising in regards to all back end systems and tools, including but not limited to DSM, DART, eDialog, Vibes, WebVisible and Rovion. Research issues on operational side. Oversee OACs in the Orlando Sentinel on Retail Advertising teams.

Enter online campaign into Dart Sales Manager and monitor their progress through DART reporting, optimizing as necessary to ensure fulfillment. Coordinate with sales reps, clients, our production team and corporate Ad Operations to ensure campaigns start in a timely manner and bring success to our clients.

Facilitated in the opening of a restaurant in a new location. Managed paperwork that included employee files, invoices, blind closes and deposits. Organized office, placed orders, set up accounts in addition to scheduling interviews and meetings. Trained new managers on office paperwork to be submitted to the corporate office.

Facilitated in the opening of a restaurant in a new location. Managed paperwork that included employee files, invoices, blind closes and deposits. Organized office, placed orders, set up accounts in addition to scheduling interviews and meetings. Trained new managers on office paperwork to be submitted to the corporate office.