Kelsey (Curran) Dussault Email & Phone Number

Partner with retail start ups to implement new or revised business and marketing strategies for steady growth and development. Create P&L templates, sales plans and projections, and Opex categories/strategiesCreate and implement marketing templates, campaigns, and strategies to foster customer acquisition and growth. Partner with brands on product development, collection seasonality and launches, and markdown cadence.

Cookie artist. Owner and lead artist/baker. We make custom designed and artfully decorated cookies. There's always a reason to have a little something sweet, so why not make it a beautiful cookie?Role involves not only the art and craftsmanship of baking and decorating, but running the behind the scenes business and marketing strategy and execution for the brand as well.

Salt Lake City, Ut, Us

• Identify, pitch, and close vital brand partnerships to meet growth initiatives for the company.• Partner with senior leadership team on high touch business strategy initiatives to grow and change the future of Zulily. • People manager and team leader for Business Development Managers: ensure they are meeting sales goals, develop team.members, create a healthy and supportive team culture.• Prepare and lead high profile brand pitch meetings, including pitching to executives in an effort to create long term partnerships.• Create and manage team reporting and analytic tools while also ensuring team members are equipped with the tools they need to tracktheir sales to meet annual sales goals.• Responsible for creating and owning financial strategies including sales, margin, PPPU goals for the team annually.

Plano, Texas, Us

Define, drive, and implement business strategy for the organization.• Use data and consumer analysis to guide strategic direction and create business plans to achievefinancial goals.• Responsible for developing, vetting, and executing initiatives for new business opportunities forJCPenney.• Create and propose business ideas and partnerships to both brands and internally.• Conduct competitive and market analysis on a regular basis to inform the senior leadership team of themost up to date trends in the industry.• Coordinate and partner with cross functional teams on large company strategic initiatives.

Plano, Texas, Us

Create business plans, P&Ls, and strategies for implementing new stores and overall business growth.Industry expert advising PE firms and hedge funds in making smart business decisions that create value for their companies.Analyze businesses based on financial statements, growth strategies, and current performance.Provide relevant insight and suggestions to investment firms to guide business decisions on potential acquires.Mentor new business owners in making financial plans and product decisions as they start the journey in creating their company.

Dallas, Texas, Us

Initiated, developed and executed the start of brick and mortar retail for the brand.Directed 5-year retail growth plan worth in partnership with the CEO, CFO, and the Board of Directors.Successfully opened 6 storefronts across the nation in 2 years.Created P+L financial statements and reporting templates and owned the financial planning and reporting processes for retail.Recruited, hired, and built a team of over 20 people across corporate, pop ups, and stores.Established retail operational processes for stores including omni-channel functions, HR policies, inventory management, point of sale functionality, and visual merchandising standards.Partnered closely with Marketing to develop new city marketing and advertising strategies along with ongoing promotions and signage campaigns for our stores.Contributed as a member of the product development panel collaborating on seasonal collections and assortment categories each year.

Dallas, Texas, Us

Created a new VIP experience program for the Top 10% clienteleExpanded the program’s customer base from 50 to 800 top spending customersOwned all financial reporting and created new reporting tools to better understand customer profiles and purchase behaviors.Developed the VIP professional athlete program and sales trunk shows, managing customer relationships, VIP clientele, and partnerships with professional organizations.Coordinated the execution of MLB Spring Training sales trunk shows for 25+ teams growing business 4x year over year.Organized Super Bowl pop ups and events for 2 years including partnerships with the NFL, several sports agencies, and individual athletes.Created a tiered customer service loyalty program worth $10 million in lifetime spend with benefits including a one-on-one customer experience with a team member, specialized gifts, exclusive branded partnerships, customer product development insight, and early access to product launches.Led a team in creating an elevated experience and custom website portal for all loyalty members

Seattle, Wa, Us

Managed 100+ brands for multiple product categories.Created, curated, and merchandised daily flash sale events while managing a calendar of 70 events per month.Developed strategic business plans to hit top and bottom-line goals and ensured year over year growth (+40% to LY).Designed marketing and creative pitches with cross-functional partners to launch promotions and site events.Built weekly, monthly, and yearly open-to-buys, sales plans, and projections complete with markdown strategies and sell through targets resulting in the most profitable category in the division.Executed brand recruitment, including onboarding a Tier 1 brand, Hugo Boss, generating $100k in sales in a 3-day launch.Researched Customer Behavior/Analytics to become a subject matter expert analyzing Omniture data to make business strategy recommendations for the team to maintain customer focus.

Dallas, Texas, Us

Managed omni channel (online and stores) accounts.Assisted buyer at market appointments in New York City.Projected monthly and seasonal sales, inventory levels, gross margin, and markdowns for the company.Partnered with vendors to secure financial deals and ensure sales goals are exceeded for each account.Managed designated selling specialists in our 42 stores (educating about brand knowledge, encouraging to reach sales goals).Collaborated with HR to implement new mentor program in the company for transitional roles after Assistant Buyer position.Created new financial strategies for our basics programs in order to improve profitability with higher sales and less inventory. Continually developed industry knowledge and trends, as well as competition to stay current for the customer. Mentored and taught new employees in the Executive Development Program.Worked with advertising to find key looks for each season to be used in creative and marketing tools.

Dallas, Texas, Us

12 week training program at Neiman Marcus to learn the financial and buying tools for the Assistant Buyer position.

New York, New York, Us

Created press folders (focusing on collection pieces and company recognition).Substituted for full time PR employee, accomplishing tasks under pressure to meet deadlines.Managed statistics of design samples inventory.Disseminated seasonal design collection information and samples to magazines and other media.Collaborated with others, creating ideas for future public relation tasks.

Dallas, Tx, Us

Assisted Dallas’s premier personal stylist, intertwining classic and trendy designs.Developed the ability to use PR and marketing tools, effectively advertising the company and brand.Created social media promotions through Facebook, Twitter, and blogs.Co-created a new interactive website for the company’s recent addition.

Assisted in the sales process from product line inception to media promotions and retail sales.Prepared media and product line for designer’s show during Fashion Week.Managed the designer’s retail store along with properly marketing the label.