Be Iconic Style: Your Life–Transformed

Bobbi Schwartz, Founder and CEO of The Bobbi Schwartz Group and Be Iconic Style, has been teaching women to dress in a way that accelerates and scales their careers and businesses for decades. We are all assessed on eight different levels in less than the blink of the eye: two of those levels are capability and dependability. Once that assessment is made, we are either deemed “capable and dependable” or summarily dismissed—all based on our appearance. Lost opportunities compound, and we find ourselves losing confidence, bumping into the “glass ceiling,” and not moving forward in our careers. The following information is life-changing and results from what Bobbi has learned from decades of working as a personal stylist. How we “show up” in terms of our attire is critical—and there is a simple formula to make that happen. We all have the ability to change our lives and careers by simply changing our attire, and Bobbi has seen, firsthand, the difference that a power wardrobe makes. It builds confidence and creates a power shield that takes a woman where she wants to go—and beyond. Even now, when most business meetings are conducted via video conferencing, we must step up and dress for the career we want. In a video situation, our sphere of influence is narrowed down to a camera. How we “present” is critical to our career growth as there are fewer opportunities to connect face-to-face with clients, bosses, peers—all the people we want to impact—so every chance we have to make a good impression is multiplied in terms of value. That said, the better prepared we are for a meeting (in terms of knowing what to wear), the more confidence we have, and the better prepared we are to “wow” our colleagues and change the trajectory of our careers.