Kelsey Daviscourt Email & Phone Number

Seattle, Washington, United States

Seattle, Washington

Seattle

Greater Seattle Area

• Department leader responsible for training, retention, strategy, and career development along with client service, account growth, analytics, and technologies. • Direct Manager of teams consisting of Interns, Account Coordinators, Account Managers and Senior Account Managers across multiples client teams ranging in size and complexity.• Provides strategic oversight for cross-functional client teams with emphasis on digital campaign management, execution and measurement/optimization.

Greater Seattle Area

• Senior leader for daily client-facing interactions within team• Accountable for digital campaign launches, analytics and optimization for high exposure product launches that utilized multi-channel digital media executions including mobile, social, event & custom PR integrations with an emphasis first to market digital integration opportunities.• Served as an account lead on campaign and strategy development that utilized new digital platforms and technologies to meet client objectives. • Created and led training and on-boarding for new Account Managers to increase productivity and enhance expertise.• Developed and implemented process to create consistency and accuracy within team for client reports and deliverables as well as a process that streamlined financial reporting to client to ensure accuracy for budget forecasting.

• Day-to-day management of creative development process for traditional display, rich media, and web assets for US and global distribution.• Collaborated with multiple agencies and network partners to deliver innovative ideas and strategies for campaigns and ensured integration of ATL and BTL campaigns across multiple Microsoft lines of business. • Managed on-network campaigns and worked closely with Microsoft's Media AOR to provide campaign strategy and setup campaigns for US paid media efforts.• Supported cross-functional teams in development and execution of "The New Efficiency" campaign, a joint product launch effort supporting Windows 7, Windows Server 2008 & Exchange 2010.• Managed creative production and global asset kit development for Windows Phone 7 developer release.

Greater Seattle Area

• Facilitated and executed marketing events including multiple trade shows and webinars.• Managed the creation of marketing materials, including the creation of their first Channel Reseller Kit.• Executed lead generation programs (email blasts, search engine marketing, direct mail) to drive quality sales leads.

• Conducted analytical assessment of data to support agency health ratings.• Identified key performance attributes for agency performance.• Delivered project on time and on budget.