Kelsey Mckee Email and Phone Number

Drive paid social strategy for Office of Institutional AdvancementCreate and manage all paid and organic social campaignsCreate integrated marketing plans for all regional eventsCreate social media marketing plans for all Signature EventsGenerate weekly reports to make data-driven decisions on strategyDevelop and implement marketing plans and strategies for events and initiativesProduce content and manage all organic social media channels - including Facebook, Instagram, LinkedIn, and XProject manage all digital marketing campaigns using Workzone

Drive paid social strategy for Office of Institutional AdvancementCreate and manage all paid social campaignsGenerate weekly reports to make data-driven decisions on strategyDevelop and implement marketing plans and strategies for events and initiativesProduce content and manage all organic social media channels - including Facebook, Instagram, LinkedIn, and Twitter

Working in the university's Athletic Department to help grow online presence through social media.Responsible for all social media advertising campaigns - from strategy and recommendations, to implementation, daily management and optimization, and result reporting and analytics.Generated $77,135 in revenue for sporting events (Fall 2019-Winter 2020) with $13,370 spend & $3,008 in revenue for outside events with $1,000 spend.Responsible for the day-to-day operations in the areas of creative strategy, idea and revenue generation.Develop unique and original creative content for social media for assigned sports in order to increase brand recognition, highlight student-athletes and coaches, drive ticket sales, engage fans, and promote events.Directly managing assigned teams' social media channels in order to enhance the brand of the University of Delaware and its Athletic Department.Manage team of 15 Social Media Interns: training them to use Photoshop, create content calendars, pull social media analytics and cover live events.

Working in the university's Athletic Department to help grow various teams' online presences through social media.Developing unique and original content for assigned social accounts.Coordinating social media efforts across departments to drive traffic and engagement.Work with Sales Team to develop strategy and develop, manage, and optimize all of Delaware Athletic's paid social media campaigns.

Manage social media accounts, paid social advertising and reputation management for 15+ clients in the automotive industry. Oversee a team of Social Media Coordinators : provide trainings, day-to-day support, and monthly check-ins.Maintain, organize, and schedule content calendars for each clients various social platforms. Monthly analytics and reporting. Monitoring social engagement on a variety of platforms. Creating, monitoring, and optimizing various Facebook ads per client using Facebook Ads Manager. Communicate with other in-house services being utilize by clients and look for opportunities to work together and drive an improved, integrated experience for each client.Increased company’s top client’s social engagements by 425% after convincing the client to spend an additional 24% on social ads.Daily use of Microsoft 360, Hootsuite, Business Manager and Ads Manager.

Handle the management of all clients social media accounts, advertising and reputation management. Maintain and organize all schedules and posts for each clients social platforms. Content research, creation and scheduling for clients various industries. Monthly analytics and reporting. Monitoring social engagement on a variety of platforms. Creating, monitoring, and optimizing multiple Facebook ads per client using Facebook Ads Manager. Daily use of Microsoft 360, Hootsuite, Business Manager and Ads Manager.

Create, manage, and analyze all content across all social media platforms, specifically Instagram, Twitter, Facebook, and Pinterest. Create, manage, edit, and maintain blog posts for the company. Create, track, and analyze company's weekly newsletter through Adobe Dreamweaver and MailChimp. Responsible for the company's media relations including: creating press releases and building & maintaining relationships with various publications.

Assist the staff with creating, implementing, and measuring effectiveness of multiplatform social media campaigns. Also helping manage a group of fellow student-athlete social media ambassadors. Use Twitter Analytics, Facebook Insights, and Iconosquare to measure effectiveness of the efforts.

Sold at least two advertisements a week as a sales representative for the planner company selling advertising space in the yearly academic planner handed out to students across the country.

Assistant camp coach for the IMPACT Sports- Delaware Field Hockey/Hockey Fun camps. Responsibilities included coaching field hockey (tactically and technically), supervising players ages 8-18 both on the field and in the dorms.

Helped organize administration, hiring other staff members, and coaching players ranging from 9 to 19 years old. Taught the players about technical and tactical aspects of field hockey as well as leadership and responsibility both on and off the field.

Coached players ranging from 9 to 19 years old. Taught the players about technical and tactical aspects of field hockey as well as leadership and responsibility both on and off the field.