Kelsey Ray Email & Phone Number

Mclean, Va, Us

•Serve as a key strategic partner to CRM, Hilton Honors Program, and Cross-Channel Marketing teams, responsible for developing marketing strategies and omnichannel communication plans (email, digital, social, paid media, direct mail) to support business performance-critical metrics•Collaborate across functions within the Hilton Amex partnership as well as internal partners including the Email, App, and Digital teams to deliver marketing plans with compelling user experiences•Lead the execution of creative development for customer engagement marketing, including developing creative briefs, handling internal/external agency partners, providing feedback, gaining alignment and approval across key partners, and ensuring all deliverables are on-brand•Partner closely with Customer Strategy & CRM to develop a deep understanding of our Hilton Honors members, using data to build tailored marketing plans and creativity for key audience segments•Design test and learn plans in collaboration with CRM, Data Analytics and channel owners; gather and analyze performance metrics to build comprehensive wrap-up reports and find opportunities for optimization •Monitor Key Performance Indicators and collaborate with analytics team(s) on analysis•Run and lead weekly status updates of Co-brand Credit Card campaigns, identifying progress, action items, and next steps•Stay informed of important metrics and investigate areas of risk to adjust strategy and priorities accordingly•Stay current on the loyalty program and credit card trends, finding opportunities that can help us reach our target business results

Mclean, Virginia, United States

•Collaborate across functions within the Hilton Amex partnership as well as internal partners including the Email, App, and Digital teams to deliver marketing plans with compelling user experiences•Own the creative development for customer engagement marketing, including developing creative briefs, handling internal/external agency partners, providing feedback, gaining alignment and approval across key partners, and ensuring all deliverables are on-brand•Build test and learn plans, gather, and analyze performance metrics, and find opportunities for optimization •Monitor Key Performance Indicators and collaborate with analytics team(s) on analysis•Run and lead weekly status updates of Co-brand Credit Card campaigns, identifying progress, action items, and next steps•Stay current on the loyalty program and credit card trends, finding opportunities that can help us reach our target business results

United States

• Monitor key performance indicators to assess and evaluate the implementation of new program benefits • Lead the development of project plans including timelines and asset trackers on key projects to ensure internal and external stakeholders understand project status, as well as potential issues and/or risks• Develop and maintain competitive analysis on industry trends and initiatives for leadership• Act as the voice of Hilton Honors while collaborating with cross-functional teams to achieve business objectives and ensure a loyalty point of view is integrated• Continue to manage the Hilton Honors Experiences program and platform, including maintaining content, reporting and exceptional customer service• Support the ongoing development and evolution of our brand strategy• Owned and executed the opt-in process for the Hilton Honors Event Planner program leading to a record-high 90% participation rate • Extract, analyze, and interpret data to present relevant insights and information to key partners and maintain ongoing competitive industry analysis, research loyalty and identify customer trends• Assess key programs and benefit performance using financial, marketing, and member sentiment tracking, as well as maintain monthly dashboards• Develop executable plans to deliver strategy, manage and implement existing and new programs• Drive program management, devising and executing project plans, crafting partner communications, and creating training resources.• Effectively communicate recommendations, complex data, or business fundamentals.• Ensure hotel support resources and training are readily updated • Collaborate efficiently and partner enthusiastically with cross-functional teams within Hilton

Mclean, Virginia

• Manage all sponsorship event assets (primarily premium tickets to live music and sporting events) via an asset management portal, including the loading of all assets (copy, imagery, Pricing, T's and C's etc.) onto the site, ensuring all internal and external requests are approved and fulfilled on a timely basis• Provide on-going reporting to Sales and Marketing leads on the utilization of all assets• Day to day management of the Hilton Honors auction platform, including uploading of all sponsorship assets (tickets, experiences, merchandise etc.), promotional assets and terms and conditions• Liaise with internal stakeholders in the Portfolio, Loyalty and Partnerships teams to ensure accurate pricing, promotion and fulfillment of all auctions, and timely communication and delivery to the customer• Serve as the main point of contact for Hilton Hilton Honors members and consumers regarding point redemption, ticket fulfillment, shipping and event details• Support the wider Experiences team to help activate sponsorship assets at all events, including live music events at Hilton properties, and other external events as required• Serve as the liaison for external partners of Hilton Worldwide, ensuring that any sponsorship assets are represented accurately on internal and external channels, as well as coordinating the approval processes for all assets• Assist with the ongoing tracking and reporting of marketing related projects and brand programs, including the Hilton Honors auction platform and the ticket manager system

Mclean, Va

Mclean, Virginia

Washington D.C. Metro Area

• Research and evaluate potential new programs, facilities, and partnerships• Communicate with sponsors and negotiate partnerships• Create and implement marketing campaigns through Facebook, Google Adwords, and Mailchimp• Oversee the entire DC team of 32 employees and screen/hire new applicants• Plan and manage as many as six events a season for up to 300 people/event• Responsible for all aspects of our sports leagues each season• Manage social media pages including Facebook, Twitter, and Meetup• Handle all day to day aspects of customer service• Contributed to a 50% increase in quarterly revenue YOY

Blacksburg, Va

• Provided support with in-game management duties at all sporting events, including help with contests and giveaways, special recognitions, and halftime activities • Developed and executed marketing plans for all sports to increase fan attendance/participation• Prioritize and fulfill donation requests from fans and organizations

New York, Ny

• Created materials and writing copy for distribution and marketing purposes • Pitched ideas for content speakers, topics, and trends• Researched venues, marketing partners, and competitive events• On-site execution of Women In Music 2013, a high-profile event attended by the top artists and executives of the industry

Blacksburg, Va

• Agency coordinator to 30 people • Oversaw implementation of entire marketing campaign on Virginia Tech’s campus • Served as liaison between all departments as well as with client • Worked on a team that created over 10,000 impressions through Facebook, Twitter, advertisements, and events

Fairfax, Va

•Planned and ran all activities throughout the summer•Activities included games, sports, arts & crafts, and special events•Supervised children ages 5 to 13, in groups of up to 18 children

Bristow, Va

•Usher: provided customer service, checked tickets and helped patrons find their seats•Ticket Seller: sold ticket upgrades and tickets for future shows•Worked over 40 concerts at Jiffy Lube Live•Set up a sound check, meet & greet, and VIP experience for guests with VIP Nation