● Design and execute the digital marketing strategy and manage the budget for MBA Admissions with a goal to amplify the brand, drive applications and increase yield among diverse leaders around the world.● Drive leads through email (built a 50+ email drip campaign), search, display and social campaigns on Google, Facebook, LinkedIn, TikTok and YouTube. Maintain a 40% open rate and 4% average click rate for all emails.● Oversee the website design (designed 15+ pages), user experience and SEO strategy for HBS MBA website; captured 1M+ new leads through the implementation of new gated content.● Manage the digital marketing team; Digital Marketing Manager and Digital Marketing Intern direct reports.● Lead the content ideation and creation for advertisements, email, social channels, videos, and the website.● Partner with external vendors on video production (top video has 8.6M+ YouTube views) and graphics.● Utilize marketing data and campaign analytics to inform and improve engagement and retention strategies.

● Created and implemented marketing strategies for fourteen graduate programs including content creation, email, display, video, search and social; managed automated email drip campaigns.● Launched social media presence and a blog to nurture leads and drive successful conversion to applicants.

● Executed campaigns for a portfolio of graduate programs, featuring digital, print, social and video.● Launched acquisition/retargeting campaigns with AdRoll, LinkedIn, Morning Brew, Poets & Quants, Google and Facebook; led to successful brand launch of new global program and exceeded applicant number goal.

Worked directly with clients, including Wrangler and Hyatt Hotels, to ensure they meet their brand goals by delivering smart, creative solutions within firm deadlines.

Responsible for client relationships with companies such as U.S. Cellular, Capital One, Adidas and Honest Tea. Managed the daily workflow of projects and ensure all client deliverables are on strategy, on time and on budget. Implemented integrated campaigns including print, OOH, radio, digital, and direct mail. Required close collaboration with public relations and media teams.

Oversaw the workflow of projects in a timely and effective manner, ensuring the on-time progression of work. Responsibilities included prepping decks for presentations, forecasting workflow and allocating creative teams. Nominated to represent Mullen in the 2013 New England Institute of Advanced Advertising Studies, a 14-week training program during which teams competed against each other on an actual client assignment.

Supported a team of analysts on the sourcing and vendor management team. Responsible for writing and fact-checking reports, maintaining large client relationships, and scoping consulting projects. Day-to-day operations also included creating PowerPoint presentations for client deliverables, building graphics, and social networking.

Assistant to the research, health and fitness, and wedding editors as a fact-checker, research and online contributor.

Assistant to the editor-in-chief of Front Desk Magazine and the Manhattan Magazine associate editor as a researcher, copy editor and writer for both digital and traditional platforms. Contributed to the planning and execution of media events. Supplied the team of editors with content recommendations, copy documents, and participation in publicity phone calls.

Editorial intern with administrative and writing responsibilities, requiring strong organizational skills, flexibility, and attention to detail. Relieved editors’ complex schedules by taking over specific projects, such as the monthly Rave Run. Direct interaction with customers and public relations.

Reporter and writer, covering both lifestyle and news events every week for the school newspaper. Gained primary interview and research skills.

Bicycled from Yorktown, VA to San Francisco, CA in 52 days to raise money for the environmental non-profit 1Sky. Required extensive planning and dedication to social media writing to complete a variety of fundraising projects, including company sponsorships, special events and individual grants.

A leadership role teaching Xhosa-speaking fourth grade students in a township outside Cape Town, South Africa. Taught english, math and science to non-english speakers in a dynamic, challenging environment.