Kelveen is a veteran digital-age entrepreneur and cofounder of Fefifo [fee-faɪ-fo], a tech-first co-farming company that focuses on empowering the new generation of progressive growers in ASEAN.In 2001, he cofounded, built-up and scaled Yolk, a local hero into a leading digital agency in SEA. Which ultimately was acquired by WPP as part of Grey Group APAC in 2011. He was the key instrumental player in leading the business integration with Grey Group Singapore that resulted in significant business growth through-the-lines. He also headed the group business development, horizontal partnerships, led the WPP Government & Public Sector Practice for Grey Group Singapore, and was the Chief Digital & Strategy Officer for Grey Group Malaysia.Being a strong supporter of the local design and technology community; he was consultant & mentor at Lee Kuan Yew School of Public Policy for WPP Executive Education in Communications for Public Policy Delivery 2016-2017, Singapore SME1000 2016, Honorary Auditor of the Design Business Chamber Singapore 2012-2013, Ex-co member of Designers Association Singapore 2010-2011, Chairman of Singapore Design Awards 2011, and winner of Spirit of Enterprise 2005. As a proponent of life-long education, he spends time with aspiring youth, grooming them for a successful path in entrepreneurship.