Kelvin Dao Email & Phone Number

Milpitas, Ca, Us

California, United States

• Conducted user research through surveys and interviews to inform product design strategies.• Synthesized research data through affinity mapping, user personas, and HMW statements to define user traits, problems, needs, and goals.• Planned the app’s structure by creating an app/site map and user flow map, aligning with user insights and product objectives.• Designed the app’s user experience by creating low-fidelity wireframes and prototypes, conducting usability testing for feedback, iterating on designs, and developing high-fidelity prototypes for final testing and refinement• Performed competitor analysis using SWOT analysis to identify market gaps and opportunities.• Implemented project management techniques, including Gantt charts, to ensure timely completion of milestones and successful product launches.

• Redesigning company website using HTML & CSS through WordPress• Working on SEO optimization of the company website to promote company brand appeal.

• Revamped a website for a client nonprofit org called Scattering Resources to boost website visits by redirecting website flow by organizing web content information• Directed a team of 6 members as Co-Project Manager by organizing a project timeline to keep track of project progress on google docs and facilitated weekly team and bi-weekly client meetings via Zoom• Partnered with a co-designer to create wireframes mockups as redesigns for two web pages using Figma then implement designs into building live websites on WordPress using HTML and CSS

• Conducted survey tests and interviews for research into the targeted user groups to uncover user frustrations and needs• Synthesized research data with affinity mapping and create concise insight statements in order to brainstorm design problem statements and “how might we” solutions.• Created wireframes of the prototype based on team-created app flow maps through Adobe XD

• Collaborated with the content team and web development team directly to scope, define, and deliver design outcomes over the launch stages•Designed new layouts and content/element placements for the new Media Assets page with Figma to help visualize the organization’s branding•Rapid prototyped from concept wireframe mockups to functioning hi-fidelity webpage using Figma

• Built an end-to-end mobile app that guides users to various hiking trails, photospots, and scenics views all around the San Francisco Bay Area • Interviewed fellow hikers and sitegoers about their needs and preferences to create 3 persona profiles to use a context for making effective design decisions• Storytell a user journey map from research using Adobe Illustrator to understand potential user experience and further optimize minimum viable product goals• Prototyped the mobile app to have a seamless screen transition and animation for an engaging experience using Adobe XD